Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Beatrix Adelaide Herijanto
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH ENTREPRENEURIAL LEADERSHIP DAN ENTREPRENEURIAL INNOVATIVE BEHAVIOR TERHADAP BUSINESS PERFORMANCE MAHASISWA (GENERASI Z) Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to analyze the impact of entrepreneurial leadership and entrepreneurial innovative behavior on business performance among Generation Z as entrepreneurs at Universitas. In addition, this research also examines the role of entrepreneurial innovative behavior as a mediator in the relationship. The approach used is a quantitative method with a survey technique for data collection. The population involved consists of 235 individuals, with a sample of 193 respondents selected using probability sampling techniques. The data collected through questionnaires were then analyzed using SmartPLS 4.0. The results of the study prove that entrepreneurial leadership has a significant impact on business performance, both directly and through the mediation of entrepreneurial innovative behavior. Innovative behavior also has a proven influence on improving business performance among Generation Z. The implications of this research emphasize the importance of fostering an innovative mindset and strengthening leadership strategies to drive the success of Generation Z's enterprises. Future research is suggested to develop the model by adding more variables and expanding respondents across industries to gain a more comprehensive understanding of the success factors of student entrepreneurs (Generation Z).
PENGARUH STRATEGI PEMASARAN POP-UP STORE, CUSTOMER EXPERIENCE DAN HARGA TERHADAP VISIT INTENTION KONSUMEN Michelle Henny Limbono; Beatrix Adelaide Herijanto; Sri Nathasya Br Sitepu; Irantha Hendrika Kenang; Gladys Greselda Gosal
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 10 No 1 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of pop-up store marketing strategies, customer experience, and prices on consumer visit intent at La Brisa Sunday Market Bali. Using the framework of Theory of Planned Behavior (TPB), this study examines the relationship between attitudes, subjective norms, and behavioral control on the intention to visit. Data was obtained through a questionnaire to 385 respondents, the majority of whom were domestic tourists aged 20–44 years. The results of the regression analysis showed that the three independent variables had a significant effect on visit intention, with customer experience as the most dominant factor (t = 9,449), followed by price (t = 9,299) and pop-up store strategy (t = 5,518). Key indicators that influence visitor intent include social media recognition, competitive pricing, and market path design. These findings provide strategic implications for MSMEs and market managers to improve visual elements, cultural experiences, and the integration of cashless payment systems in the development of pop-up market-based destinations.
Co-Authors Gladys Greselda Gosal Irantha Hendrika Kenang Michelle Henny Limbono Sri Nathasya Br Sitepu