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Factors Affecting Online Donation Intention in Donation-based Crowdfunding Irantha Hendrika Kenang; Gladys Gosal
The Winners Vol. 22 No. 2 (2021): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v22i2.7101

Abstract

The research aimed to determine factors affecting online donation intention of Generation Y, particularly in donation-based crowdfunding in Indonesia. Applying a quantitative method, the research used a combination of Theory of Planned Behavior (Attitude, Subjective Norms, Perceived Behavioral Control), Social Presence Theory, and S-O-R Theory (Website Quality, Transaction Convenience, Perceived Credibility). The research used purposive sampling with total of 118  respondents. The result of the analysis suggests that millennials’ intention to donate is significantly affected by the  perceived credibility of the crowdfunding platform. This is mainly due to online transaction, hence the donors are concerned about whether their donation is going to be distributed properly. Subsequently, the perceived credibility of crowdfunding platform is significantly affected by social presence, website quality, and transaction convenience, which support previous research related to Social Presence Theory and S-O-R Theory. Meanwhile, attitude, subjective norms, and perceived behavioral control have no significant impact on intention to donate, which may be due to several issues such as trust and security issues considering the donation is conducted through online. The crowdfunding platforms and fundraisers in Indonesia are expected to have guidelines about important aspects that may affect individual’s intention to donate in crowdfunding platform.
Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention Irantha Hendrika Kenang; Junko Alesandro; Alexander Marfin Sutanto Putra
Primanomics : Jurnal Ekonomi & Bisnis Vol 19 No 1 (2021): Primannomics : Jurnal Ekonomi & Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v19i1.509

Abstract

This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest
ROLE ANALYSIS OF ELABORATION LIKELIHOOD MODEL IN INFLUENCES OF PURCHASING INTERESTS BY ONLINE, EMPIRICAL STUDY IN AUTHENTICSTORESBY Felicia Yvonne Reynaldy; Irantha Hendrika Kenang; Timotius F.C.W. Sutrisno
Primanomics : Jurnal Ekonomi & Bisnis Vol 18 No 2 (2020): PRIMANOMICS : JURNAL EKONOMI DAN BISNIS
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (552.111 KB) | DOI: 10.31253/pe.v18i2.355

Abstract

The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through the Elaboration Likelihood Model theory, it will be seen whether customers prioritize emotions that will be represented by price sensitivity or affections represented by information transparency. This study aims to examine whether there is an influence between price sensitivity, information transparency, and buying interest for luxury goods. The object of this research is prospective buyers from AuthenticStoreSby. The sample collection method uses a purposive sampling of 130 people, which will be distributed online to Authenticstoresby followers in Indonesia. The SPSS application is used for multiple linear analysis of this study. The results of this study are price sensitivity and information transparency have a significant influence on consumer buying interest in luxury goods. However, information transparency does not significantly influence price sensitivity in luxury goods.
The role of technology acceptance model factors on purchase intention in e-commerce Anak Agung Ayu Puty Andrina; Christian Jordan Kurniadi; Irantha Hendrika Kenang; Timotius FCW Sutrisno
BISMA (Bisnis dan Manajemen) Vol. 14 No. 2 (2022)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (937.355 KB) | DOI: 10.26740/bisma.v14n2.p160-176

Abstract

The number of Indonesian e-commerce users has increased in recent years.  Supported by escalated of information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims to determine the effect of perceived usefulness and ease of use on the intention to purchase of e-commerce users, which is supported by the theory of the Technology Acceptance Model (TAM). The respondents are 338 students. This study uses Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the construct and Partial Least Square (PLS) in testing the relationship between the variables. The findings depicted that perceived ease of use has a significant influence on attitude toward e-commerce and intention to purchase, attitude toward e-commerce significantly affects the intention to purchase, and perceived usefulness has a significant influence on attitude toward e-commerce, but not supported influence on intention to purchase. The managerial implication of this research is that the e-commerce companies in Indonesia can pay attention to the variables that become the factors in the acceptance of e-commerce to build and achieve better corporate goals.
The Effectiveness of Crowdfunding Promotions on Social Media in Affecting Donation Intention: An Exploratory Survey on Millennials Gladys Greselda Gosal; Irantha Hendrika Kenang; Laura Mahendratta Tjahjono
Binus Business Review Vol. 13 No. 3 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i3.8468

Abstract

Social media has become an effective marketing tool, including donation-based crowdfunding platforms, to reach potential donors. The research aimed to analyze the effectiveness of social media promotion in affecting the online donation intention of millennial generations. With the S-O-R theory, the research used variables like content likeability (S), social media attributes (S), social media engagement (O), perceived credibility (O), and intention to donate (R). Then, quantitative measures were used by distributing questionnaires to the selected sample, and 152 responses were collected. The data were analyzed using SEM. The results show that intention to donate is indeed affected by social media engagement and perceived credibility. On the other hand, perceived credibility is affected by both content likeability and social media attributes. However, the results find that social media engagement is only affected by content likeability and is not influenced by social media attributes. The distinctive finding can be due to the different behavior shown by social media users toward fundraising platforms, as they only want to donate and rarely engage in the fundraiser’s social media. The research calls for further investigation using multidimensional constructs to evaluate the drivers of intention to donate. Alternatively, further research can also be conducted to analyze the behavioral differences between millennials and other generations.
The Influence of Financial Literacy and Financial Behavior on Investment Decision for Young Investor in Badung District, Bali Annabella Claudia Kurniadi; Timotius FCW Sutrisno; Irantha Hendrika Kenang
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 16 Nomor 2 Tahun 2022
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2022.v16.i02.p11

Abstract

Berbagai faktor yang menyebabkan meningkatnya tingkat kasus investasti fiktif disinyalir karena masyarakat yang kurang memiliki edukasi mengenai keuangan dan investasi. Tujuan dari penelitian adalah untuk mengetahui pengaruh Financial Literacy dan Financial Behavior selaku variabel independen terhadap Investment Decision selaku variabel dependen dengan Financial Behavior sekaligus sebagai variabel mediasi. Metode yang digunakan dalam penelitian ini yaitu metode analisis berupa Partial Least Square (PLS) dengan software SmartPLS. Sampel penelitian ini yaitu investor muda dalam rentang umur 18 sampai 40 tahun yang berdomisili di Kabupaten Badung, Bali sebanyak 156 responden. Teknik Purposive sampling digunakan dengan penentuan ukuran sampel menggunakan rumus Hair. Teknik pengumpulan data dalam penelitian ini yaitu membagian kuesioner secara daring dengan pengukuran skala likert. Berdasarkan analisis data, disimpulkan bahwa Financial Literacy dan Financial Behavior, berpengaruh signifikan terhadap Investment Decision. Financial Behavior tidak memberikan peran mediasi sebagai hubungan antara Financial Literacy terhadap Investment Decision. Hasil riset ini menjelaskan bahwa memang semakin tingginya tingkat Financial Literacy dan tingkat Financial Behavior seorang investor akan semakin membantu investor dalam membuat keputusan berinvestasi atau Investment Decision.
The Role of Soft Total Quality Management Towards Operational Performance at PT Sier Anetta Tizianka Wibowo; Timotius FCW Sutrisno; Irantha Hendrika Kenang
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 9 No. 1 (2023): JABM, Vol. 9 No. 1, Januari 2023
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.9.1.85

Abstract

Every firm needs to adapt in the global business environment so that can still sustain in the midst of intense competition. One of the tools that can be used is using soft Total Quality Management (TQM). The purpose of this research is to analyse the role of soft TQM implementation towards operational performance at PT Surabaya Industrial Estate Rungkut (SIER). The variables that are used are soft TQM elements, that is, top management commitment, continuous improvement, training and education, customer focus, process management, workforce management, and supplier relationship. This research uses quantitative method through questionnaire. The population in this research are PT SIER employees with the level of position as an officer from logistics, SIER strategic business unit, and supporting service division. The sampling technique that is used is proportional stratified random sampling that then results the total sample of 72 people. Data is analysed using SEM-PLS method with SmartPLS 3 software. Based on the results of the research can be concluded that from all elements of soft TQM only top management commitment, customer focus, and supplier relationship that are found have positive and significant effect towards operational performance at PT SIER. Keywords: total quality management, soft total quality management, quality management, operational performance, industrial estate
PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA Liliana Dewi; Metta Padmalia; Dewi Mustikasari Immanuel; Christina Sudyasjayanti; Irantha Hendrika kenang; Romauli Nainggolan
Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pemberdayaan Masyarakat Sosial Ekonomi) Vol. 1 No. 2 (2021)
Publisher : Departemen Pengabdian Masyarakat Perkumpulan Dosen Manajemen Indonesia (PDMI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (233.261 KB)

Abstract

Adanya ketertarikan siswa Sekolah Citra Berkat Surabaya utamanya SMA kelas XI dan XII terhadap berwirausaha yang sukup tinggi. Namun strategi marketingnya belum cukup tajam. Tujuan dari pelatihan ini adalah untuk membekali peserta berkaitan dengan manajemen pemasaran. Adapun metode yang digunakan adalah tahap penjelasan, tanya jawab, studi kasus, dan simulasi. Hasilnya adalah siswa mampu mendekripsikan data base konsumen, data base komplain dan memahami perlunya menjaga hubungan baik dengan konsumen. Harapannya bisa membuat bisnis menjadi sustain.
Pengaruh Social Media Marketing on Instagram Melalui Brand Awareness dan Purchase Intention Produk Mangkok Nusantara Adelia Tiara Nazila; Aria Ganna Henryanto; Irantha Hendrika Kenang
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 4 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i4.2052

Abstract

Indonesia is a country that gets technologcal increase that impacts on social media and internet users get more increased annually . Social media also becomes one of the aspect that has very great effect in community environment. The parpose of this research is to research and analyze the effect of social media marketing on Instagram towards brand awareness and purchase intention of Mangkok Nusantara product. The method that is used in this research is quantitative. The population that is used is respondents who know the object of research, that is, Mangkok Nusantara, the sampling technique that is used is purposive sampling technique. The number of samples in this research is 130 respondents. The data collection method uses questionnaire method that uses Likert Scale with Partial Least Square (PLS) analysis method with helping tool of SmartPLS 3.0. The results of this research indicate that social media marketing affects significant on brand awareness, social media marketing affets significant on purchase intention, brand awareness affects significant on purchase intention, brand awareness mediates the relationship between social media marketing and purchase intention of Mangkok Nusantara product.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN KEPERCAYAAN SEBAGAI MODERASI TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN DI UD.SUMBER TANI Alfandi Wavin Dhiyaurohman; Aria Gana Henryanto; Irantha Hendrika Kenang
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 7 No. 2 (2022): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v7i2.2166

Abstract

The development of the agricultural business sector is currently experiencing a fairly positive increase. According to data from the Central Statistics Agency (BPS) provides information that agriculture is the highest contributor to national economic growth. Seeing good opportunities for agricultural business actors such as UD.Sumber Tani. The object used in this research is UD.Sumber Tani which was founded in 2003 in Ponorogo, East Java. This study aims to analyze the effect of product quality, service quality, and trust as a moderator on customer satisfaction and customer loyalty at UD.Sumber Tani. This study uses a quantitative approach. The population in this study are UD Sumber Tani customers. The sample used in the study was 60 respondents. The data was collected using a questionnaire method which was filled out using a Likert Scale with the Partial Least Square (PLS) analysis method and the SmartPLS 3.0 tool. The results of this study indicate that product quality has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, trust does not moderate the relationship between customer satisfaction and loyalty, customer satisfaction has a significant effect on customer loyalty at UD.Sumber Tani.