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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Publikasi Ekonomi dan Akuntansi
Fatimah Zahra Tambunan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Implementasi ISO 27001 dalam Meningkatkan Kepercayaan Pengguna dalam Sektor Industri: Penelitian Pia Suci Lestari; Fatimah Zahra Tambunan; Ariq Wiratama Nasution; Monika Amelia Manurung; Ropika; Cherine Lita Purnama Panjaitan; Dear Selvanathan Sinaga
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1565

Abstract

This study analyzes the challenges and strategies for implementing ISO 31000: The implementation of ISO 27001 in the financial sector has been proven to improve information security and user trust. A literature review of nine journals shows that this standard is effective in managing risks, complying with regulations, and implementing security controls such as encryption and multi-factor authentication. Some institutions have reported a reduction in security incidents of up to 40%. However, implementation challenges include limited human resources and a lack of user evaluation user perception. These findings underscore the role of ISO 27001 as a critical standard for building trust in the digital age.
Pengaruh Environmental Knowledge dan Green Marketing Terhadap Green Consumer Behavior Pada Konsumen Fore di Kota Medan Setiawan, Setiawan; Ester Cahyani Sianturi; Fatimah Zahra Tambunan; Olan Harafi Tampubolon; Onan Marakali Siregar; Ummi Salamah Sitorus
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 6 No. 2 (2026): Mei : Jurnal Publikasi Ekonomi dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v6i2.6160

Abstract

This study was conducted to explore the impact of Environmental Knowledge and Green Marketing on Green Consumer Behavior Fore coffee in the city of Medan. The methodology used was a quantitative approach with an associative research type. There were 100 respondents who became the research sample selected using purposive sampling. Data collection was carried out by distributing questionnaires online, and the data was then analyzed using SmartPLS to test the validity, reliability, and interaction between variables in the structural model. The results showed that the research instruments met the standards of validity and reliability. The main finding showed that Environmental Knowledge did not have a significant effect on Green Consumer Behavior, which means that consumers' environmental knowledge has not been able to encourage green consumption behavior in a tangible way. Conversely, Green Marketing has been proven to have a positive and significant effect on Green Consumer Behavior. This explains that green marketing strategies implemented by companies, such as environmentally friendly promotions, eco-labeling, and sustainability messages, are powerful factors that influence consumers' green consumption behavior. This study confirms that green marketing efforts play a greater role in shaping environmentally friendly consumer behavior than consumers' level of environmental knowledge. These findings have important implications for companies in designing more effective and sustainability-oriented marketing strategies.
Co-Authors Ariq Wiratama Nasution Cherine Lita Purnama Panjaitan Dear Selvanathan Sinaga Ester Cahyani Sianturi Monika Amelia Manurung Olan Harafi Tampubolon Pia Suci Lestari Ropika Setiawan Setiawan Siregar, Onan Marakali Ummi Salamah Sitorus