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All Journal Jurnal Multidisiplin Sahombu Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Siti Suhanah Wati
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Arts Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Integrasi Lintas Media dalam Proses Kencan Daring: Studi Kasus Pengguna Tinder dan Bumble di Kalangan Mahasiswa Jakarta: Penelitian Annisa Putri; Frisky Freny Matahari; Amir Machmud; Ranji Primarianda; Ronald H.P.; Siti Suhanah Wati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.1673

Abstract

This study aims to analyze the patterns of dating app usage through the lens of Cross Media theory, focusing on the integration of multiple digital platforms in the partner-seeking process. Employing a qualitative case study approach, data were collected through in-depth interviews with three key informants who actively use dating apps such as Tinder, Bumble, Tantan, and Line People Nearby. The results reveal a concrete pattern of cross-media transition: all three informants reported moving from Tinder to Instagram before proceeding to WhatsApp as a strategy for identity verification and creating a sense of comfort before offline meetings. Additional findings highlight user preferences for specific apps; for example, Bumble is perceived as more exclusive and empowering for women, while Tinder is seen as more casual but sometimes overly suggestive. The discussion emphasizes that integrating dating apps with other social media platforms plays a crucial role in building trust, reducing the risk of fraud, and providing a safer space for identity verification. This study highlights the significance of cross-media literacy in online relationship-building and emphasizes the importance of digital literacy in safeguarding privacy and security within the evolving digital dating ecosystem.
Analysis of Broadcast Communication Management in the Convergence of Linear Television and Digital Platforms at TvOne (Study of Consumption, Distribution, and Promotion Patterns of Two-Sided Programs on YouTube) Siti Suhanah Wati; Prima Mulyasari Agustini
Jurnal Multidisiplin Sahombu Vol. 5 No. 5 (2025): Jurnal Multidisiplin Sahombu, July - August (2025)
Publisher : Sean Institute

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Abstract

The transformation of the broadcasting industry in the digital era has shifted audience consumption patterns from linear television to digital platforms based on Video on Demand (VOD). This shift requires broadcasting institutions, including tvOne, to adjust their communication management to remain relevant to audience characteristics, particularly among younger generations. This study aims to analyze audience consumption patterns, content distribution models, and digital promotion programs of the Dua Sisi talk show on the tvOneNews YouTube channel. A qualitative case study approach was applied, with data collected through in-depth interviews, non-participant observation, and documentation of digital content. The findings indicate that Dua Sisi audiences are dominated by Generation Z and millennials who prefer the flexibility of YouTube over linear television. The distribution model includes full episodes, highlight segments, and short clips disseminated across multiple platforms. The digital promotion program employs flyers, teasers, community posts, and highlight content after broadcasts. This research emphasizes that broadcast communication management must adapt to the logic of platforms that prioritize Datafication, Connectivity, and interactivity in order to remain relevant and competitive in the digital media ecosystem.
Co-Authors Amir Machmud, Amir Annisa Putri Frisky Freny Matahari Prima Mulyasari Agustini Ranji Primarianda Ronald H.P.