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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
Waznah, Faiza Zayani
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Tren dan Perkembangan Business Intelligence di Era Digital Waznah, Faiza Zayani; Rahmayani, Elysa; Harahap, Fatimah Zahra Matahaini; N, Nurbaiti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 1 (2025): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Business intelligence (BI) is the most important component involved in digital era. In fact, most MSMEs in Indonesia face different challenges in adopting BI technology compared to multinational companies that have mature resources. This study uses a qualitative method based on a systematic literature review to analyze how MSMEs that have successfully implemented BI show improvements in product innovation through market trend analysis, business continuity through predictive analytics, and customer satisfaction through service personalization. The Business Intelligence Research Framework is abundant, and the technological infrastructure that Indonesian SMEs follow follows a unique pattern with barriers such as capital constraints, technology limitations, and resistance to change. The research findings reveal that BI is crucial for supporting innovation, competitiveness, and operational efficiency in SMEs; however, its implementation requires this study to be offered as recommendations to companies seeking to leverage business intelligence, emphasizing the need for developing a BI implementation framework tailored to the local context. Theoretical and pragmatic implications for Indonesian SMEs, guidelines for government support in SME digitalization, and best practices for technology vendors in developing affordable and user-friendly BI solutions. This research makes a significant contribution to understanding the complexity of BI implementation in Indonesian SMEs and paves the way for further research focused on practical solutions to address existing contextual gaps.
Studi Kelayakan Usaha Martabak Queen sebagai Strategi Pengembangan Bisnis Kuliner Vientiany, Dini; Rahmayani, Elysa; Waznah, Faiza Zayani; Harahap, Fatimah Zahra Marahaini
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18288118

Abstract

The culinary business in Indonesia is growing rapidly, driven by the increasing demand for practical and affordable ready-to-eat food. One culinary business that remains highly attractive is the martabak (martabak) business. This study aims to analyze the feasibility of the Martabak Queen business using a business feasibility study approach. The research method used is descriptive research, collecting primary data through a mini-survey using a questionnaire to 50 respondents, and secondary data obtained from direct observation of business activities. The feasibility analysis is conducted based on several key aspects: market and marketing, legal aspects, technical and operational aspects, and management aspects.The research results show that, from a market and marketing perspective, Martabak Queen has a clear target market with a high level of customer satisfaction, particularly regarding taste quality and price. Legally, the business has a Business Identification Number (NIB) and thus meets basic licensing requirements. Technical and operational aspects indicate that the business location, operating hours, and production capacity align with consumer demand patterns. Meanwhile, from a management perspective, the simple organizational structure is deemed effective in supporting smooth business operations. Based on these analysis results, it can be concluded that Martabak Queen is a viable business and has the potential for sustainable development.
Co-Authors Harahap, Fatimah Zahra Marahaini Harahap, Fatimah Zahra Matahaini N, Nurbaiti Rahmayani, Elysa Vientiany, Dini