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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
N, Nurbaiti
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Hardware Digital Banking Syariah: Tantangan dan Solusi Rangkuti, Laila Rahmayuni; Anggreini, Maycika; Pratika, Ocha; Andrerico, Vicky Febima; N, Nurbaiti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 5 (2024): December
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14475248

Abstract

The development of digital technology has brought major changes in the banking industry, including Islamic banking which is now increasingly focusing on digital banking services. This research aims to identify the challenges faced and solutions applied in the use of hardware, such as ATMs, in supporting Islamic digital banking services. By using a qualitative descriptive method through case studies, this study highlights the aspects of security, network stability, and hardware operational costs which are often the main obstacles. The findings suggest that some common issues, such as transaction failures due to unstable networks and high maintenance costs, affect service efficiency. To overcome these obstacles, Islamic banks are expected to improve control management over hardware and implement damage prevention measures. This research provides practical insights for Islamic banks in maximizing digital services and increasing customer satisfaction, as well as offering a theoretical foundation for the development of sharia-based digital banking systems in the future.
Strategi Pemasaran Digital Dalam Meningkatkan Revenue E-Bisnis Live Streaming di Shopee Zahara, Nabila; Atika, Nanda Nurul; Pitaloka, Sekar Widyamada; Lubis, Syavina Nadhira; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This research aims to analyze whether the marketing strategy with the live streaming feature is effective for revenue at Shopee. This research uses descriptive qualitative research methods, which focus on collecting and analyzing data in words to understand the phenomenon being studied. Based on the results of research using the literature review method that has been carried out, it can be concluded that Shopee's digital marketing strategy, using the live streaming feature (Shopee Live), has a positive effect on increasing e-business revenue. With changes in consumer behavior shifting from traditional to online shopping, Shopee utilizes the Shopee Live feature to create direct interactions between sellers and buyers. This interaction introduces products in real-time and provides a more engaging shopping experience. Utilizing digital marketing allows Shopee to understand consumer preferences and tailor marketing content effectively. The research results show that this effective and responsive marketing strategy has succeeded in increasing purchasing decisions for potential consumers which can increase e-business revenue.
Analisis Perilaku Konsumen Terhadap E-Commerce Dibidang Fashion Hasibuan, Diva Viola Natasya; Chintya, Neha; Ramadhana, Royhan Zaki; Situmorang, Daffa Chaindana Zein; N, Nurbaiti
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 1 (2025): February
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Technological developments and E-commerce have changed consumer behavior in the fashion industry in Indonesia. Consumers are now more critical and informed in making purchasing decisions, influenced by product quality, price, promotions and technological innovation. Social media also plays an important role in shaping consumer preferences through trends and influencer recommendations. On the other hand, this research aims to analyze the influence of digital transformation on consumer behavior, opportunities and challenges faced by fashion businesses. This research identifies several factors that influence consumer purchasing decisions, such as trust in e-commerce platforms, price, promotions, social media influence, product quality, and user experience. Consumer trust in transaction security and platform reputation are key to e-commerce success. Apart from that, competitive prices, promotions, and the influence of trends through social media also influence purchasing decisions. Rapid changes in fashion trends are influenced by developments in digital technology and online consumption. Even though this sector is growing rapidly, the challenges for MSMEs are still large, especially in terms of adapting to digital technology. The digital economic era offers great opportunities, but also requires adjustments to marketing and distribution strategies for business actors, especially MSMEs, to remain competitive. The method used in this research is qualitative, namely by observation and consumer interviews. The research results are expected to provide strategic insight for industry players in increasing competitiveness in the digital era.
Tren dan Perkembangan Business Intelligence di Era Digital Waznah, Faiza Zayani; Rahmayani, Elysa; Harahap, Fatimah Zahra Matahaini; N, Nurbaiti
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 1 (2025): Agustus
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Business intelligence (BI) is the most important component involved in digital era. In fact, most MSMEs in Indonesia face different challenges in adopting BI technology compared to multinational companies that have mature resources. This study uses a qualitative method based on a systematic literature review to analyze how MSMEs that have successfully implemented BI show improvements in product innovation through market trend analysis, business continuity through predictive analytics, and customer satisfaction through service personalization. The Business Intelligence Research Framework is abundant, and the technological infrastructure that Indonesian SMEs follow follows a unique pattern with barriers such as capital constraints, technology limitations, and resistance to change. The research findings reveal that BI is crucial for supporting innovation, competitiveness, and operational efficiency in SMEs; however, its implementation requires this study to be offered as recommendations to companies seeking to leverage business intelligence, emphasizing the need for developing a BI implementation framework tailored to the local context. Theoretical and pragmatic implications for Indonesian SMEs, guidelines for government support in SME digitalization, and best practices for technology vendors in developing affordable and user-friendly BI solutions. This research makes a significant contribution to understanding the complexity of BI implementation in Indonesian SMEs and paves the way for further research focused on practical solutions to address existing contextual gaps.
Co-Authors Andrerico, Vicky Febima Anggreini, Maycika Atika, Nanda Nurul Chintya, Neha Harahap, Fatimah Zahra Matahaini Hasibuan, Diva Viola Natasya Lubis, Syavina Nadhira Pitaloka, Sekar Widyamada Pratika, Ocha Rahmayani, Elysa Ramadhana, Royhan Zaki Rangkuti, Laila Rahmayuni Situmorang, Daffa Chaindana Zein Waznah, Faiza Zayani Zahara, Nabila