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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Siregar, Futri Medwina
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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CONSUMERS WILLINGNESS TO PAY FOR PORANG RICE IN MEDAN CITY Syaifullah, Adli Nadhif; Sihombing, Vista Uli; Ginting, Kristiawan Hadinata; Siregar, Futri Medwina
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i3.3271

Abstract

A healthy lifestyle and the desire to avoid various diseases motivate consumers to switch to healthy foods such as porang rice. However, the limited availability of porang rice products in various cities such as Medan makes the price expensive, so most consumers still do not regularly buy porang rice, while some consumers buy it regularly. This study aims to analyze consumers' willingness to pay for porang rice in Medan City and the various factors influencing it. The study uses primary data with a snowball sampling method and sample calculation using the Lemeshow formula, resulting in 100 porang rice consumers as the sample. The data was analyzed using the contingent valuation method and logistic regression. The results of the study indicate that consumers' willingness to pay for porang rice has increased compared to the previous price, ranging from 0.79% to 8.68%. The study also revealed that variables such as occupation, ease of access, and health significantly influence consumers' willingness to pay for porang rice, while other factors such as age, education level, income, number of family members, and gender do not significantly influence consumers' willingness to purchase porang rice.
Analysis of Willingness To Pay Cassava Chips in Langkat Regency and Factors Affecting It Siregar, Futri Medwina; Sihombing, Vista Uli
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19022

Abstract

Cassava chips are one of the popular processed cassava products with significant development potential. Langkat Regency, located in North Sumatra Province, is one of the regions with the largest agricultural potential in Indonesia, particularly in cassava production. In addition, the micro, small, and medium enterprise (MSMEs) sector in this region is also growing, especially in processing agricultural products into consumable foods such as cassava chips. This study has two main objectives: to estimate the willingness to pay (WTP) for cassava chips in Langkat Regenc and to analyze the factors that influence the level of WTP for cassava chips in the region. The analysis of willingness to pay for cassava chips uses the Contingent Valution Method (CVM), and the relationship between factors influencing the WTP value is analyzed using multiple linear regression. The average WTP of respondents for cassava chips is IDR 37,920 per kilogram. This average value is higher than market price of cassava chips in Langkat Regency, which is IDR 35,000 per kilogram. The variables of gender, income, and product image have a significant influence on the willingness to pay for cassava chips.
Analisis Daya Saing Ekspor Kayu Manis Indonesia Terhadap Lima Negara Tujuan Ekspor Sihombing, Vista Uli; Siregar, Futri Medwina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19024

Abstract

Cinnamon is one of Indonesia's leading spice commodities with great international trade potential. Indonesia is known as one of the world's major producers and exporters of cinnamon, with export destination countries such as the United States, France, the Netherlands, Thailand and Malaysia. However, the competitiveness of Indonesian cinnamon exports experiences different dynamics in each destination country. This study aims to analyze the competitiveness of Indonesian cinnamon exports to the five destination countries using two approaches, namely the Index of Trade Specialization (ISP) and Revealed Comparative Advantage (RCA). The data used is secondary data taken from TradeMap and UN Comtraded in the form of export and import values of Indonesian and world cinnamon from 2015-2024 and analyzed quantitatively. The results showed that Indonesia's ISP value was consistently in the positive range (0-1), which indicated that Indonesia was an exporter of cinnamon even though it had the lowest index in 2021. Meanwhile, the RCA value against five export destination countries shows that Indonesian cinnamon has a comparative advantage, with the highest RCA value in France at an average of 233,73 and the lowest in Malaysia at an average of 11,62. These findings indicate that Indonesia's cinnamon competitiveness position is still strong but requires a market differentiation and diversification strategy to reduce dependence on specific countries and be able to face increasingly complex global competition.
Co-Authors Ginting, Kristiawan Hadinata sihombing, vista uli Syaifullah, Adli Nadhif