Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Virdies Nur Cahya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE ROLE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION FOR THRIF CLOTHING MODERATED BY GENDER Virdies Nur Cahya; Refius Pradipta Setyanto
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 4 (2025): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3624

Abstract

Research purposes:This study aims to analyze the influence of Social Media Marketing (SMM) on thrift clothing purchase intention with gender as a moderating variable. Research Methods: This study uses a quantitative approach with a survey method of 400 respondents who have purchased or are interested in thrift fashion products. Data analysis was conducted using multiple linear regression and moderated regression analysis (MRA) to test the interaction effect between SMM and gender. Originality/Novelty: The novelty of this study lies in the gender interaction approach in the digital marketing model for thrift products, which is still rarely studied in the context of Indonesian consumers. This study also contributes to the social media-based marketing literature with a focus on gender segmentation. Research Results: The results show that SMM has a positive and significant effect on thrift clothing purchase intention. Gender is proven to significantly moderate the relationship, with a stronger influence on the female consumer group. Findings from the multi-group analysis indicate that marketing strategies through social media are more effective in shaping women's purchase intention than men's. Implications: This study provides implications that digital marketing strategies need to be tailored to consumer demographic characteristics, particularly gender, to increase campaign effectiveness and purchase conversions in the thrift fashion industry.
ANALYSIS OF TAYLOR DE' VIRDIS PRODUCT PURCHASE DECISIONS THROUGH LIVE STREAMING SESSIONS ON TIKTOK SOCIAL MEDIA Tamara Marsya Safitri; Virdies Nur Cahya
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i8.939

Abstract

This study aims to determine the decision-making process for purchasing Taylor De' Virdis products through live streaming sessions on the social media platform TikTok. In examining this topic, the researcher used a descriptive qualitative method with a netnographic approach. Data collection was carried out through digital observation by joining the internet community as a live host. Data was obtained from live streaming archives from June 2025 and analyzed step-by-step using the netnography method: entry, data collection, analysis, and interpretation. This study was analyzed based on Kotler & Armstrong's consumer decision-making theory. The results of this study indicate that the purchasing decision process during Taylor De' Virdis' live streaming on TikTok involves five distinct stages, namely: (1) the emergence of a need due to live streaming content recommendations, (2) interactive information search through the comment section, (3) evaluation of alternatives influenced by real-time product demonstrations, (4) purchase decisions based on careful consideration and rational judgment, and (5) post-purchase satisfaction dependent on the accuracy of information provided by the host.
Co-Authors Setyanto, Refius Pradipta Tamara Marsya Safitri