Articles
APAKAH KEPERCAYAAN BERPERAN PENTING DALAM HUBUNGAN ANTARA FREKUENSI KOMUNIKASI MANAJER PENJUALAN-TENAGA PENJUALAN DAN JOB OUTCOMES?
Setyanto, Refius Pradipta
Performance Vol 5 No 2 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (256.054 KB)
This research examines structural model describing the relations among sales manager-salesperson communication frequency, salesperson trust on sales manager, task performance, and salesperson job satisfaction in the industries of insurance and multifinance.The results of empirical data analysis show that communication frequency directly and positively influences salesperson performance. Moreover, it is proved that communication frequency has a positive relation with trust. The next finding shows that salesperson trust on manager indicates a positive influence on job satisfaction, however there is no significant relationship with task performance. Finally, there is significant relationship between communication frequency and job satisfaction. In summary, of the five hypotheses, three hypotheses are supported.
KULIAH KERJA NYATA (KKN) TEMATIK PARIWISATA “PENGEMBANGAN PARIWISATA TERINTEGRASI DI KECAMATAN SOMAGEDE KABUPATEN BANYUMAS”
Lestari, Sri;
Setyanto, Refius Pradipta;
Najmudin, Najmudin
Performance Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (58.504 KB)
The purpose of College real work activities thematic tourism is for students can help the wishes of the community and the Government of sub-district somagede in developing tourism integrated in the sub-district somagede and as land of devotion for the civitas akademika Jenderal Soedirman Univercity. College real work activities thematic tourism was held in as many as three periods with Somagede involves as many as 108 students from various disciplines. Before the student was brought to the site of student provisioning process and provided with a supply of content. The implementation of activities focused on 5 areas of the program that the program includes field field 1) plan and prepare development objects and tourist attraction; preparation of human resources planning); 3) socio-economic development of the flagship; 4) development of partnerships with other institutions; and 5) promotion. Outcomes assessed work is evidenced by the existence of the Banyumas Regency Government attention began to seriously develop the tourism in the Village Kemawi Somagede and the Village of Plana as well as a highly successful of Somagede Cultural Carnival held in April 2013. The benefits of this activity is a student has experience and skills empower people in the field of tourism, cooperation Jenderal Soedirman University with various stakeholders in terms of tourism increase, reduce unemployment in sub-district somagede and raise revenue and prosperity of citizens somagede.
THE INFLUENCE OF SERVICESCAPE AND SERVICE ENCOUNTER ON CONSUMER EMOTION, PERCEIVED SERVICE QUALITY, AND CONSUMER SATISFACTION
SUSANTO, FADLY FERDHIAN;
SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32424/jorim.v1i1.17
The emergence of the restaurant allows people to not have to cook for themselves. Inrestaurant, consumer enable to get some food and baverage to full fill their needs. Recently,many kind of restaurant that offer pleasant service include the interior decoration as well asthe exterior are attractive and also put forward the good service by relying on a qualitywaiter. This kind of service is called as service environment (servicescape and serviceencounter) where the restaurant offer pleasant servicescape and service encounter toinfluence positive consumer emotion for satisfying consumer for satisfying consumerbecause of the consumer perceived service quality will increase. This new way of pleasantservice environment has the potential for greater impact on consumer. Therefore, the aim ofthis research is to know the effect that servicescape and service encounter in restaurant onconsumers? emotion (pelasure and arousal), perceived service quality, and consumersatisfaction. The research methodology used for this study is a case study with surveyresearch method. Convenience sampling technique derived from non-probability samplingtechniques are used for sample selection. The sample of this research is 257, from peoplewho have visited Warunk Upnormal Purwokerto. Statistical software SPSS and AMOS isused to analyze the data. The findings in this area will help Warunk Upnormal Purwokertoand other marketers to reach out its potential customers and align their marketing effort inefficient way by pay attention on the marketing policies about Servicescape and serviceencounter. The limitations of the research is some respondents not read and answer thequestion clearly and made it not represent their exact perception
THE ANALYSIS OF FOOD QUALITY AND SERVICE QUALITY OF DUTA CATERING TOWARDS CUSTOMER SATISFACTION AND BRAND LOYALTY
ABDILLAH NATA PRASETYA, MUHAMMAD FARHAN;
SETYANTO, REFIUS PRADIPTA;
AFIF, NUR CHOIRUL
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 4 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32424/jorim.v1i4.57
The study entitled "the effect of the quality of food and service atAmbassador catering towards customer satisfaction and brand loyalty".Type of this research is a case study with survey method using thequestionnaire as a data collection tool. Research is done in the cikarang.There are many types of businesses, such as restaurants, culinaryfoodstreet, foodcourt, etc. But one of the most popular in many people nowis the catering. One of the catering that I take as one of the objects of mythesis is the Ambassador of Catering. As Ambassador catering Cateringwas able to attract the interest of several companies. Because of the newstand for several years and experienced a significant increase in thephenomenon and become Ambassadors of the catering business. Basedon the above issues, this research was conducted to analyze the quality ofthe food and the perceived service quality to customer satisfaction andcustomer loyalty towards Ambassador catering. The respondents in thisstudy are the 176 respondents who came from employees of companieswho use the services Ambassador catering. The research of using SEM(Structural Equation Model) as a tool of analysis techniques. SPSSstatistics paid off device is used to analyze the data. The results ofhypothesis testing using a T-test is as follows: (1) Food quality has apositive influence on customer satisfaction. (2) Service quality has apositive influence on customer satisfaction. (3) Customer satisfaction has apositive influence on brand loyalty. (4) food quality has no significantinfluence on brand loyalty. (5) service quality has a positive influence onbrand loyalty.
THE EFFECTS OF VLOGGER CREDIBILITY AS MARKETING MEDIA ON BRAND AWARENESS TO CUSTOMER PURCHASE INTENTION
NUGRAHA, ANAS;
SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol 1, No 2 (2018)
Publisher : INDONESIAN RESEARCH SOCIETY
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.32424/jorim.v1i2.20
The purpose of this research is to know and analyze the effect of vlogger credibility as amarketing media on social media youtube on brand awareness to customer purchaseintention study on Traveloka with Arief Muhammad as a vlogger on youtube. The sample inthis study there are 150 respondents who are active on social media youtube. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non- probability sampling techniques are used for sampleselection. Data were analyzed using Structural Equation Modeling (SEM) with SPSS andAMOS statistical software. The results of this study show that, (1) Credibility of vlogger hasa positive effect on brand awareness. (2) Attractiveness of vlogger has a positive effect onbrand awareness. (3) Expertise of vlogger has a positive effect brand awareness. (4) Brandawareness has a positive effect on consumer purchase intention.
Determinant of Difficulty in Purchasing Decisions for Local Coffee Brands: Testing Knowledge of Product Class as Moderator
Refius Pradipta Setyanto;
Kuswoyo Kuswoyo
Media Ekonomi dan Manajemen Vol 36, No 2 (2021): July 2021
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (489.262 KB)
|
DOI: 10.24856/mem.v36i2.1964
Coffee is one of the leading commodities in the plantation sub-sector in Indonesia because it has good market opportunities both locally and globally. The purpose of this research was to find out how the effect of perceived product similarity, product choices overload in the market toward decisions making difficulty, and knowledge of product classes as moderating variable. Data were collected using Google Forms and a self-administered questionnaire. Respondents in this study were 300 coffee consumers which were drawn using the purposive sampling method. Moderated regression was used to analyze this study. The results showed that perceived product similarity influences product choices overload positively and decision-making difficulties negatively. Choice overload had an insignificant effect on decision-making difficulties, and product class knowledge moderates the effect of perceived product similarity on decision-making difficulty. These findings provide insight into the importance of the brand as a distinguishing identity from other products.
APAKAH KEPERCAYAAN BERPERAN PENTING DALAM HUBUNGAN ANTARA FREKUENSI KOMUNIKASI MANAJER PENJUALAN-TENAGA PENJUALAN DAN JOB OUTCOMES?
Refius Pradipta Setyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 5 No 2 (2007): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (256.054 KB)
This research examines structural model describing the relations among sales manager-salesperson communication frequency, salesperson trust on sales manager, task performance, and salesperson job satisfaction in the industries of insurance and multifinance.The results of empirical data analysis show that communication frequency directly and positively influences salesperson performance. Moreover, it is proved that communication frequency has a positive relation with trust. The next finding shows that salesperson trust on manager indicates a positive influence on job satisfaction, however there is no significant relationship with task performance. Finally, there is significant relationship between communication frequency and job satisfaction. In summary, of the five hypotheses, three hypotheses are supported.
Peran Kinerja Pegawai dalam Memediasi Dampak Tata Kelola Perusahaan terhadap Kinerja Keuangan
Ary Yunanto;
Refius Pradipta Setyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 2 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.20884/1.jp.2020.27.2.2155
Penelitian ini memiliki tujuan untuk mengetahui pengaruh penerapan prinsip-prinsip tata kelola perusahaan terhadap kinerja keuangan yang dimediasi oleh kinerja pegawai. Populasi dalam penelitian ini adalah seluruh pegawai yang bekerja pada kantor BPR BKK Purwokerto Kabupaten Banyumas. Pemilihan sampel didasarkan pada Metode pengambilan sampel bertujuan (purposive sampling). Data yang digunakan dalam penelitian ini dianalisis menggunakan partial least square dan dilakukan dengan bantuan perangkat lunak smart PLS. Hasil penelitian menunjukkan bahwa tata kelola perusahaan memiliki efek positif pada kinerja keuangan. Selain itu, hasil penelitian juga menunjukkan kinerja pegawai memediasi pada dampak tata kelola perusahaan terhadap kinerja keuangan.
KULIAH KERJA NYATA (KKN) TEMATIK PARIWISATA “PENGEMBANGAN PARIWISATA TERINTEGRASI DI KECAMATAN SOMAGEDE KABUPATEN BANYUMAS”
Sri Lestari;
Refius Pradipta Setyanto;
Najmudin Najmudin
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 17 No 1 (2013): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
Full PDF (58.504 KB)
The purpose of College real work activities thematic tourism is for students can help the wishes of the community and the Government of sub-district somagede in developing tourism integrated in the sub-district somagede and as land of devotion for the civitas akademika Jenderal Soedirman Univercity. College real work activities thematic tourism was held in as many as three periods with Somagede involves as many as 108 students from various disciplines. Before the student was brought to the site of student provisioning process and provided with a supply of content. The implementation of activities focused on 5 areas of the program that the program includes field field 1) plan and prepare development objects and tourist attraction; preparation of human resources planning); 3) socio-economic development of the flagship; 4) development of partnerships with other institutions; and 5) promotion. Outcomes assessed work is evidenced by the existence of the Banyumas Regency Government attention began to seriously develop the tourism in the Village Kemawi Somagede and the Village of Plana as well as a highly successful of Somagede Cultural Carnival held in April 2013. The benefits of this activity is a student has experience and skills empower people in the field of tourism, cooperation Jenderal Soedirman University with various stakeholders in terms of tourism increase, reduce unemployment in sub-district somagede and raise revenue and prosperity of citizens somagede.
Peran Kinerja Pegawai dalam Memediasi Dampak Tata Kelola Perusahaan terhadap Kinerja Keuangan
Ary Yunanto;
Refius Pradipta Setyanto
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 27 No 2 (2020): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
Penelitian ini memiliki tujuan untuk mengetahui pengaruh penerapan prinsip-prinsip tata kelola perusahaan terhadap kinerja keuangan yang dimediasi oleh kinerja pegawai. Populasi dalam penelitian ini adalah seluruh pegawai yang bekerja pada kantor BPR BKK Purwokerto Kabupaten Banyumas. Pemilihan sampel didasarkan pada Metode pengambilan sampel bertujuan (purposive sampling). Data yang digunakan dalam penelitian ini dianalisis menggunakan partial least square dan dilakukan dengan bantuan perangkat lunak smart PLS. Hasil penelitian menunjukkan bahwa tata kelola perusahaan memiliki efek positif pada kinerja keuangan. Selain itu, hasil penelitian juga menunjukkan kinerja pegawai memediasi pada dampak tata kelola perusahaan terhadap kinerja keuangan.