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All Journal Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ika Utami Siregar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Penilaian Produk, Cash on Delivery dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Skincare Skintific di E-Commerce Shopee : Studi Kasus pada Mahasiswi Feb Universitas Labuhanbatu Ika Utami Siregar; Zufrie Zufrie; Siti Lam’ah Nasution
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4002

Abstract

This study aims to determine the Influence of Product Assessment, Cash On Delivery and Free Shipping on Skintific Skincare Purchasing Decisions on Shopee E-Commerce (Case Study on Feb Students of Labuhanbatu University). The number of samples is 92 respondents. This study uses validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence dependent variables and the percentage level of influence of research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable with all t count values> t table and significant values <0.05 with a determination level of 0.649 or 64.90% giving a positive and significant influence.
Co-Authors Siti Lam’ah Nasution Zufrie Zufrie