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All Journal Jurnal Publikasi Ilmu Manajemen Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Novia Ardana Siregar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Penerapan Live Shopping di E-Commerce dalam Meningkatkan Kepercayaan Konsumen Generasi Z Novia Ardana Siregar; Safriana Safriana; Rayyan Firdaus
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.4971

Abstract

The advancement of digital technology has significantly influenced consumer behavior, especially among Generation Z, who are known as digital natives. One of the latest innovations in the e-commerce landscape is live shopping—an online shopping method that integrates interactive elements through live streaming. This phenomenon has emerged as a rapidly growing interactive marketing strategy, particularly effective in engaging Generation Z, who are highly responsive to visual content and digital interaction. This study aims to analyze the role of live shopping in enhancing consumer trust among Generation Z using a qualitative approach with a case study method. The case study focuses on the Shopee Live platform, examining the behavior of Generation Z consumers in Jakarta. Data was collected through a quantitative survey of 250 Generation Z respondents in Indonesia. The findings indicate that live shopping contributes to building trust through three key aspects: two-way communication between the host and viewers, real-time product transparency, and an authentic shopping experience that is difficult to replicate through conventional methods. Additionally, the credibility of the host and the interactive atmosphere during live sessions play a crucial role in shaping loyalty and positive brand perception. These findings offer insights for e-commerce practitioners to optimize live shopping as a strategic tool for fostering sustainable consumer trust.
PENGARUH PENGGUNAAN AI CHATGPT TERHADAP MINAT BACA MAHASISWA UNIVERSITAS MALIKUSSALEH Novia Ardana Siregar; Rayyan Firdaus
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 5 (2024): OKTOBER-NOVEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Salah  satu  teknologi  yang  marak  digunakan  saat  ini  adalah  ChatGPT,  sebuah  chatbot  yang memanfaatkan  AI dalam  operasinya.  Salah satu dampak yang perlu  diperhatikan adalah penurunan minat baca mahasiswa. Minat baca  mahasiswa  dapat menurun karena kemudahan  yang  ditawarkan  oleh  ChatGPT melalui servis  yang  menggunakan  bahasa  alami  manusia.  Tujuan dari penelitian ini  adalah  untuk  mengetahui  dan menganalisis pengaruh penggunaan ChatGPT terhadap minat baca mahasiswa serta mengidentifikasi faktor lain yang dapat mempengaruhi minat baca. Penelitian Ini menyelidiki pengaruh penggunaan AI ChatGPT terhadap minat baca dengan melibatkan 35 sampel responden melalui pengisian kuesioner Google Form kepada mahasiswa Universitas Malikussaleh. Hasil menunjukkan penggunaan ChatGPT memberikan pengaruh positif dalam kemudahan belajar mahasiswa, terutama dalam membantu untuk memahami materi kuliah dan menyelesaikan tugas. Namun minat membaca mahasiswa terhadap sumber belajar dari buku dan jurnal tetap ada, meski intensitas penggunaannya berkurang. rekomendasi yang diajukan mahasiswa mampu memadukan teknologi seperti ChatGPT dengan metode pembelajaran tradisional untuk menjaga keseimbangan antara penggunaan teknologi dan penguatan budaya membaca.
Pengaruh Budaya Organisasi dan Perilaku Manajerial terhadap Efektivitas Penganggaran dan Keberlanjutan Keuangan Perusahaan Novia Ardana Siregar; Misjelina Br Surbakti; Anggun Nabila; Yusril Anwar; Muammar Khaddafi
Jurnal Publikasi Ilmu Manajemen Vol. 4 No. 4 (2025): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v4i4.5749

Abstract

Organizational culture and the way managers think and act significantly influence the quality of the budgeting process and the overall financial stability of a company. A work environment characterized by strong shared values, clear rules, ethical standards, and effective communication can enhance collaboration among employees and contribute to more accurate, transparent, and realistic budgeting practices. Conversely, managers’ behavior reflected through consistency, integrity, accountability, leadership commitment, and sound decision-making skills also plays a crucial role in determining the accuracy of budget implementation, monitoring, and expenditure control. When organizational culture and managerial behavior are aligned and mutually reinforcing, the budgeting process becomes more efficient, disciplined, and adaptive to organizational needs. This alignment supports better allocation of financial resources and reduces the risk of budget deviations. As a result, organizations are better positioned to maintain financial control and achieve long-term financial sustainability. Therefore, the integration of a strong organizational culture with positive managerial behavior serves as an essential foundation for establishing a sound, flexible, and sustainable financial management system that supports organizational performance and strategic objectives.
Co-Authors Misjelina Br Surbakti Muammar Khaddafi Nabila, Anggun Rayyan Firdaus Safriana Safriana Yusril Anwar