<![CDATA[This study aims to formulate a strategy for the development of the seawater fisheries sector in Bengkulu City using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The city of Bengkulu has a huge marine potential with a wealth of fish resources with high economic value, such as tuna, snapper, grouper, and various other types of marine products. This potential should be optimally utilized to improve the welfare of coastal communities, open up export opportunities, and encourage regional economic growth. However, the utilization of this potential is still not optimal due to various obstacles, including limited port infrastructure, traditional fishing technology, inadequate cold chain facilities, and limited market access. This study uses a descriptive qualitative method by collecting primary data through in-depth interviews, group discussions, and direct observation in the Baai Island and PPI Pondok Besi areas. Secondary data were obtained from government reports, fisheries offices, and literature reviews related to marine sector management policies. The results of the study show that the main strength of this sector lies in the strategic geographical location of Bengkulu City, the potential for abundant natural resources, and the support of maritime culture of the local community. Existing opportunities include government policies that support the development of the fisheries sector, increasing export market demand, and the potential for the development of marine products-based downstream industries. The weaknesses found are the lack of training for fishermen, the limitations of modern equipment, and storage facilities for catches. The threats faced include climate change, extreme weather, and competition with other fish-producing areas. The development strategies formulated include SO, WO, ST, and WT strategies with the aim of optimizing strengths and opportunities, overcoming weaknesses, and minimizing threats.]]>
