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All Journal Digital Business Progress Community Service Progress
Azman, Muhammad Richie
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Inovasi dan Digitalisasi UMKM Menuju Masyarakat Mandiri Desa Penggalian Kec. Tebing Syabandar Kab. Serdang Bedagai Arseto, Dedy Dwi; Siregar, Aisyah; Damanik, Ayu Zurlaini; Azman, Muhammad Richie; Sari, Gansar Mayang
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.219

Abstract

Problems faced by business actors in Penggalian Village in developing MSMEs. The object of this socialization activity is MSMEs in Penggalian Village. This socialization activity aims to increase efforts to develop MSMEs. Based on the results of observations, it is known that Penggalian Village generally describes that there is a lot of potential, but it has not been explored and optimized in its utilization. The problems in developing MSMEs in Penggalian Village are: lack of knowledge of MSME owners regarding the latest technology. To overcome these problems, it is necessary to conduct socialization regarding what is needed by MSME actors to transform their businesses into digital ones. This activity is carried out in order to encourage the growth of MSMEs in Penggalian Village. In addition, this activity also aims to digitize MSME products in rural areas in order to transform conventional marketing processes into digital ones.
Pengaruh Media Sosial Instagram, Lokasi Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Kawan Kofie Tebing Tinggi Azman, Muhammad Richie; Putra, Tri Nugraha Basri; Purba, Rakhmawati; Victor, Victor
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.259

Abstract

This study aims to determine the Influence of Instagram Social Media, Location and Price Perception on Purchasing Decisions at Kawan Kofie in Tebing Tinggi City. The research method used is a quantitative method using the help of the SPSS version 25.00 program. The nature of the research used is replication. The sample of this study was 96 respondents, namely Kawan Kofie consumers in Tebing Tinggi City. The data collection method used was a questionnaire and literature study. The analysis method used in this study was using multiple linear regression analysis. The results of this study are Instagram social media influences purchasing decisions at Kawan Kofie, Location does not influence purchasing decisions at Kawan Kofie, Price perception influences purchasing decisions at Kawan Kofie and Instagram social media, location and price perception simultaneously influence purchasing decisions at Kawan Kofie.
Co-Authors Arseto, Dedy Dwi Damanik, Ayu Zurlaini Purba, Rakhmawati Putra, Tri Nugraha Basri Sari, Gansar Mayang Siregar, Aisyah Victor Victor