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All Journal Ekasakti Jurnal Penelitian dan Pengabdian (EJPP)
Shinta Yuliastriy
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Library & Information Science Public Health

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Manfaat Website sebagai Media Pemasaran untuk Meningkatkan Jangkauan Pelanggan Baru pada PT. Barokah Aulia Mastur Ar Rahman; Shinta Yuliastriy; Zikra Ababil; Gustri Efendi; April Zahmi
Ekasakti Jurnal Penelitian dan Pengabdian Vol. 5 No. 2 (2025): Ekasakti Jurnal Penelitian & Pegabdian (Mei 2025 - Oktober 2025)
Publisher : LPPM Universitas Ekasakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/ejpp.v5i2.1311

Abstract

This research aims to develop a web-based information system to support marketing activities and improve customer outreach at PT. Barokah Aulia Mastur, a local business engaged in fish feed sales. The company currently faces limitations in its promotional methods, relying solely on conventional practices such as social media and walk-in customers, which hinders its ability to reach new markets. To address this issue, a Research and Development (R&D) method was employed, using the Waterfall model to guide the system development process through structured phases: requirements analysis, system design, implementation, testing, and maintenance. Data collection techniques included observation, interviews, literature review, and laboratory work. The resulting system was tested using black-box testing to ensure its functional reliability. The study concludes that the implementation of a web-based sales system enhances accessibility, increases promotional reach, and improves the efficiency of transaction records and customer engagement. This system provides a scalable solution for small and medium enterprises aiming to compete in the digital economy.
Co-Authors April Zahmi Ar Rahman Gustri Efendi Zikra Ababil