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All Journal Jurnal Manajemen DIVERSIFIKASI Iltizamat : Journal Of Economic Sharia Law and Business Studies Philosophiamundi : Journal of Global Humanistic Studies
Farid Abdullah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Other

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Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Pada Toko O’Mind Coffee and Eatery Farid Abdullah; Sampor Ali
iltizamat Vol 4 No 2 (2025): Juni
Publisher : Program Studi Hukum Ekonomi Syariah Sekolah Tinggi Ilmu Syariah Miftahul Ulum Lumajang

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap loyalitas pelanggan. Fenomena loyalitas pelanggan yang semakin menurun menjadi latar belakang pentingnya peningkatan kualitas pelayanan dalam mempertahankan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner skala Likert 1–5 kepada 92 responden yang merupakan pelanggan aktif dari O’Mind Coffee and Eatery. Teknik analisis yang digunakan adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan tidak ada pengaruh terhadap loyalitas pelanggan, dan kepuasan pelanggan secara signifikan memengaruhi loyalitas pelanggan. Selain itu, kualitas pelayanan dan kepuasan pelanggan secara simultan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan merupakan strategi penting dalam menciptakan pelanggan yang puas dan loyal.
Kajian Literatur: Peran Influencer Pada Media Sosial Dalam Meningkatkan Penjualan Pada Industri Fashion Farid Abdullah; Alhadid, Mocamad Huseem; Alfarabi, Risyad; Hananto, Djoko
Philosophiamundi Vol. 2 No. 4 (2024): Philosophiamundi August 2024
Publisher : PT. Kreasi Karya Majakata

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Penelitian ini menjelaskan peran influencer pada media sosial dalam meningkatkan penjualan pada industri fashion. Tujuan penelitian ini adalah untuk mengidentifikasi bagaimana influencer memengaruhi perilaku konsumen dan peningkatan penjualan dalam industri fashion melalui media sosial. Metode penelitian ini adalah kajian literatur yang mengumpulkan dan menganalisis berbagai studi dan artikel terkait. Hasil dari penelitian ini menunjukkan bahwa influencer memiliki peran penting dalam mempengaruhi keputusan pembelian konsumen dan meningkatkan visibilitas merek fashion. Penelitian ini memberikan wawasan yang berharga bagi industri fashion dalam memanfaatkan kekuatan influencer pada media sosial sebagai strategi pemasaran yang efektif.
Rekomendy Sebagai Website Rekomendasi Outfit Generasi Z Farid Abdullah; Suwarto; Nani Septiana
Jurnal Manajemen DIVERSIFIKASI Vol. 6 No. 1 (2026): Maret
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v6i1.6509

Abstract

This research was aimed to develop a recommendation website which was developed as a fashion recommendation website for gen z. We found out that the increasing selection of fashion products in e-commerce, making Gen Z confused to choose the product that suits him and also confused to choose the right store. In our website we provide several interesting features, in addition to recommendations we also provide cashback on every purchase and also a real video display which will later be directed to e-commerce, for now we are still collaborating with Shopee, but in the future we expand into other e-commerce as well. The type of research used in this study was to use qualitative research methods. More precisely, descriptive qualitative which aimed to make rekomendy a platform for fashion product recommendations for gen z. Furthermore, the researcher himself was the researcher, who play the role of CEO of the recommendation. The data sources we got from two things, namely; primary, which was sourced directly from the recommendation platform, and secondary, which was sourced from data collected directly by researchers. The data collection technique itself uses several techniques, including; Observation is direct observation of the research object, interviews directed to look for information from 27 random people, and documentation sources from previous research. The results of the study showed that recommendations can be a solution for Gen Z in finding fashion products online. Judging from the interviews conducted that 26 out of 27 people need recommendations to be a recommendation platform and also they really like the features contained in this website.
Co-Authors Alfarabi, Risyad Alhadid, Mocamad Huseem Djoko Hananto Nani Septiana Sampor Ali Suwarto Suwarto