Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Journal of Business Transformation and Strategy
Puput Heranika
Unknown Affiliation
Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Influence of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City Puput Heranika; M. Hasanur Arifin; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.61

Abstract

This Study aims to determine the effect of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City. This research uses a quantitative approach. The location of this research was chosen in Banjarmasin City as many as 100 respondents, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 29. The results of this study prove that Product Quality has a positive and significant effect on Brand Switching Behavior at a moderate level. Consumer Dissatisfaction has a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a moderate level. And Product Quality and Consumer Dissatisfaction have a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a strong level
Co-Authors Hairudinor M. Hasanur Arifin Setio Utomo