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Manajemen Kewirausahaan Bagi Ibu-Ibu PKK Dalam Mengembangkan UMKM Produk Olahan Kerupuk Tempe Di Desa Bumi Jaya Kecamatan Pelaihari M. Hasanur Arifin; Rasyidi; Dimas Azhar Maulana; Rahmawati; Maulidia Fitria; Adella Nagma Agnesia; Nurhaliza Nabila Rahmah
Jurnal Pengabdian Eksplorasi Humaniora Vol. 2 No. 1 (2024): Jurnal Pengabdian Eksplorasi Humaniora
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ekshum.v2i1.13

Abstract

ABSTRAK: Program kemitraan masyarakat akan dilaksanakan pada Ibu-Ibu PKK Dalam Mengembangkan UMKM  Produk Olahan Kerupuk Tempe Di Desa Bumi Jaya Kecamatan Pelaihari Kabupaten Tanah Laut menjadi mitra sebab adanya permasalan-permasalahan yang terjadi yaitu akses permodalan yang terbatas karena kurangnya kepercayaan kreditur pada pelaku bisnis UMKM, belum memiliki catatan keuangan yang rapi sehingga tidak dapat menggambarkan kondisi keuangan sesungguhnya, pemasaran masih dilakukan secara direct selling dengan lingkup sekitar wilayah Kecamatan Pelaihari karena tidak adanya biaya pemasaran, dan inovasi produk kurang karena keterbatasan teknologi yang digunakan. Metode kegiatan berisi tentang uraian secara ringkas, praktis, ilmiah, dan bersifat aplikatif. Adapun metode yang akan digunakan dalam kegiatan ini adalah ceramah, tanya jawab, tugas, latihan praktik dan simulasi. Adanya kombinasi penggunaan metode ini diharapkan tujuan dari kegiatan ini dapat tercapai secara optimal. Selanjutnya melakukan wawancara, yaitu tanya jawab dengan UMKM tentang penggunaan aplikasi keuangan. Hasil pelaksanaan pengabdian pada Ibu-Ibu PKK di Desa Bumi Jaya Kecamatan Pelaihari diberikan materi tentang manajemen kewirausahaan. Selanjutnya lebih khusus di berikan materi di bidang keuangan dan dilakukan simulasi pembuatan pelaporan keuangan sehingga mampu memberikan laporan keuangan jalannya UMKM Produk Olahan Kerupuk Tempe Kata kunci : Manajemen Kewirausahaan, Ibu-Ibu PKK, UMKM   ABSTRACT: The community partnership program will be implemented for PKK women in developing UMKM Processed Tempe Cracker Products in Bumi Jaya Village, Pelaihari District, Tanah Laut Regency to become partners because of the problems that occur, namely limited access to capital due to a lack of creditors' trust in MSME business actors, yet has neat financial records so that it cannot describe the actual financial condition, marketing is still carried out by direct selling within the Pelaihari District area because there are no marketing costs, and product innovation is lacking due to the limited technology used. The activity method contains a brief, practical, scientific and applicable description. The methods that will be used in this activity are lectures, questions and answers, assignments, practical exercises and simulations. By combining the use of these methods, it is hoped that the objectives of this activity can be achieved optimally. Next, conduct interviews, namely questions and answers with MSMEs about the use of financial applications. As a result of the service implementation, PKK mothers in Bumi Jaya Village, Pelaihari District were given material on entrepreneurial management. Next, more specifically, material in the financial sector is provided and a simulation of making financial reports is carried out so that they are able to provide financial reports on the running of MSMEs for Tempe Cracker Processed Products. Keywords: Entrepreneurship Management, PKK Women, MSMEs
The Influence of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior of Marcks Loose Face Powder in Banjarmasin City Puput Heranika; M. Hasanur Arifin; Hairudinor; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i1.61

Abstract

This Study aims to determine the effect of Product Quality and Consumer Dissatisfaction on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City. This research uses a quantitative approach. The location of this research was chosen in Banjarmasin City as many as 100 respondents, with data collection using a questionnaire and data analysis using multiple linear regression analysis assisted by IBM SPSS Statistic Version 29. The results of this study prove that Product Quality has a positive and significant effect on Brand Switching Behavior at a moderate level. Consumer Dissatisfaction has a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a moderate level. And Product Quality and Consumer Dissatisfaction have a positive and significant effect on Brand Switching Behavior on Marcks Loose Face Powder in Banjarmasin City at a strong level
The Influence of Motivation and Work Discipline on Employee Performance at PT. PLN ULP Sampit Ivan Fathurois Azis; Saladin Ghalib; M. Hasanur Arifin; Irwansyah
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.82

Abstract

Abstract: This research aims to examine the influence of motivation and work discipline on employee performance at PT PLN ULP Sampit both partially and simultaneously. The research approach used is a quantitative approach, with a sample of 52 respondents selected using saturated sampling techniques. Data collection was conducted using a questionnaire, and the data analysis results were obtained using multiple linear regression. The research findings indicate that motivation has a significant partial effect on employee performance, work discipline has a significant partial effect on employee performance, and both motivation and work discipline have a significant simultaneous effect on employee performance
The Influence of Emotional Intelligence and Job Burnout on The Turnover Intention Employee’s at PT Banjarmasin Bangkit Ulyani, Farida; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/bfzaxj20

Abstract

Abstract: This research aims to investigate the effect of emotional intelligence and job burnout on the turnover intention. This study uses a quantitative analysis method which aims to analyze the relationship between the observed variables using multiple regression analysis. Respondent consists of 46 employees of PT. Banjarmasin Bangkit taken with a saturated sample technique. The data collection method used a questionnaire and analyzed using SPSS 26. The results of the research proves that emotional intelligence has a positive and significant affect partially on the turnover intention with the influence of 0,637 or 63,7% and job burnout has a positive and significant affect partially on the turnover intention with the influence of 0,274 or 27,4%. Emotional intelligence and job burnout have significant effect simultaneously on the turnover intention with the influence of 0,753 or 75,3%.   Keywords: Procedures Emotional Intelligence, Job Burnout, Turnover Intention