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All Journal HUMANIKA AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Rahman, Aufa
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Penggunaan Istilah Asing (Gairaigo) Daily Life dalam Kanal Youtube Crazy Magnet (Kureiji Magunetto): Kajian Morfologi Wiyatasari, Reny; Rahman, Aufa
HUMANIKA Vol 32, No 1 (2025): June
Publisher : Faculty of Humanities, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/humanika.v32i1.72356

Abstract

Language change is a dynamic phenomenon that evolves along with societal development. One contributing factor is technological advancement, which facilitates interaction between communities and individuals with diverse linguistic backgrounds. This interaction can lead to new understandings within a language, ultimately driving language changes. One form of language change in Japanese is gairaigo, or loanwords from foreign languages adapted to suit speakers’ communicative needs. This study aimed to expand the discussion on the morphological forms of gairaigo, particularly in the context of daily life usage in digital media. A qualitative descriptive method was employed, using a video from the CrazyMagnet YouTube channel titled 「仲良し3姉妹がチート爆食い中になぜか動物の森迷い込んで癒されすぎてヤバい」 (Nakayoshi 3 shimai ga chiito baku kui naka ni nazeka Doubutsu no Mori mayoikonde iyasare sugite yabai) as the data source. The analysis identified 18 instances of gairaigo in the video. Three types of morphological processes were identified: compounding (4 cases), clipping (2 cases), and borrowing (12 cases). The results indicate that gairaigo in digital media functions not only as a lexical supplement, but also as a marker of linguistic style and cultural identity among Japanese youth. This study emphasizes the role of gairaigo in ongoing linguistic dynamics, particularly in relation to digital platforms, such as YouTube, which are integral to popular culture. While previous studies have often focused on thematic contexts, such as beauty or cuisines, the use of gairaigo in everyday contexts remains underexplored. This study seeks to address this gap by providing insights into the morphological characteristics of gairaigo in daily life content on YouTube
Professional Work Model in Terms of Standard Operating Procedures, Intelligence, Rules and Ethics Rahman, Aufa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 3 No. 2 (2023): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v3i2.590

Abstract

Working professionally is a moral responsibility in meeting the demands of stakeholders. Because in truth, working professionally is quality, providing satisfaction, solving problems, being effective, efficient, facilitating, ethical and responsible. Therefore, management leaders need to make efforts to build a professional work model by presenting a standardized work system, providing training to increase intelligence, and establishing ethical rules to establish integrity. This study aims to analyze the model of professional work in terms of work procedures, intelligence, ethics and rules. To test the research objectives, a qualitative approach was used with the SWOT analysis method. The unit of analysis in this research is civil service police in Sumbawa district. Research data was collected by means of in-depth interviews with 12 civil service police who met the criteria. The results of the study suggest that being professional at work is greatly influenced by many factors, one of the most dominant being the level of intelligence. Intelligence plays a very big role in behaving, behaving, making decisions, solving problems, directing and reconciling, and so on. Other factors that also shape work professionalism are work procedures and ethical codes. These two things serve as guidelines for civil service police to be able to discipline themselves so that they can carry out their duties according to the rules and not pose a risk.
Co-Authors Reny Wiyatasari