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Indarwan, Panji
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Pengaruh Harga dan Implementasi QRIS (Quick Response Code Indonesian Standard) terhadap Kepuasan Pelanggan di Koperasi FKIP Unmul Indarwan, Panji; Haidar, Kadori; Sutrisno, Sutrisno
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

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Abstract

In the midst of increasingly intense business competition, the level of customer satisfaction is an important element in determining the success of a company Price is an important component of a marketing strategy that has a significant impact on customer satisfaction. Customers often use price as an indicator of the value or quality of the product or service they purchase. The development of digital technology has also changed transaction patterns, one of which is through QRIS (Quick Response Code Indonesian Standard). This study aims to determine the influence of price and QRIS implementation on customer satisfaction in the FKIP Unmul Cooperative. This study uses a quantitative approach, with the population of all cooperative customers. The sampling technique used is purposive sampling, which is customers who have made payments through QRIS, with a sample of 68 people. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results showed that there was a partial and significant influence between price on customer satisfaction (significance 0.002 < 0.05), as well as between QRIS implementation on customer satisfaction (significance 0.000 < 0.05). Simultaneously, both also had a significant effect (significance of 0.000 < 0.05). The determination coefficient of 0.506 shows that 50.6% of customer satisfaction is influenced by price and QRIS implementation, while the remaining 49.4% is influenced by other factors.
Pengaruh Harga dan Implementasi QRIS (Quick Response Code Indonesian Standard) terhadap Kepuasan Pelanggan di Koperasi FKIP Unmul Indarwan, Panji; Haidar, Kadori; Sutrisno, Sutrisno; Ridwan, Ridwan
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 7.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di tengah persaingan bisnis yang semakin intens, tingkat kepuasan pelanggan menjadi elemen penting dalam menentukan keberhasilan perusahaan Harga merupakan komponen penting dalam strategi pemasaran yang memiliki dampak signifikan terhadap kepuasan pelanggan. Pelanggan sering kali menggunakan harga sebagai indikator nilai atau kualitas dari produk atau layanan yang mereka beli. Perkembangan teknologi digital turut mengubah pola transaksi, salah satunya melalui QRIS (Quick Response Code Indonesian Standard). Penelitian ini bertujuan untuk mengetahui pengaruh harga dan implementasi QRIS terhadap kepuasan pelanggan di Koperasi FKIP Unmul. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi seluruh pelanggan koperasi. Teknik sampling yang digunakan adalah purposive sampling, yaitu pelanggan yang pernah melakukan pembayaran melalui QRIS, dengan jumlah sampel 68 orang. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan terdapat pengaruh parsial dan signifikan antara harga terhadap kepuasan pelanggan (signifikansi 0,002 < 0,05), serta antara implementasi QRIS terhadap kepuasan pelanggan (signifikansi 0,000 < 0,05). Secara simultan, keduanya juga berpengaruh signifikan (signifikansi 0,000 < 0,05). Koefisien determinasi sebesar 0,506 menunjukkan bahwa 50,6% kepuasan pelanggan dipengaruhi oleh harga dan implementasi QRIS, sedangkan sisanya 49,4% dipengaruhi oleh faktor lain.
Co-Authors Haidar, Kadori Ridwan, Ridwan Sutrisno, Sutrisno