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All Journal Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Jurnal Hasil Pengabdian Masyarakat (JURIBMAS)
Putri, Dinda Wijaya
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Social Sciences

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Creative Economy as a Career Path for Gen Z: Learning from the MBKM Internship Program for UNPAB Students with PT. Konsultan Media Digital Supiyandi, Supiyandi; Amelia, Nanda; Putri, Dinda Wijaya
JURIBMAS : Jurnal Hasil Pengabdian Masyarakat Vol 4 No 1 (2025): Juli 2025
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juribmas.v4i1.462

Abstract

Internship Program MBKM (Merdeka Belajar Kampus Merdeka) has become one of the important initiatives in bridging the world of education with the world of industry, especially for students who want to deepen practical skills in certain fields. This article discusses the empowerment of Gen Z's potential in the creative economy through the MBKM internship program involving students of Panca Budi Development University (UNPAB) and PT. Konsultan Media Digital. The creative economy, as a rapidly growing sector, provides many opportunities for the younger generation, especially Gen Z, to develop innovative skills, entrepreneurship, and digital skills that are urgently needed in this digital era. Through a collaboration between UNPAB and PT. Konsultan Media Digital, students have the opportunity to be directly involved in creative projects, such as social media management, graphic design, digital content creation, and digital marketing. The learnings gained during this internship include not only technical knowledge, but also an understanding of the industry dynamics and the challenges of running a digital-based business. Empowering Gen Z in the creative economy through MBKM internships is expected to open up wider career opportunities, both in the creative industry and in creating independent businesses. The results of this program show that students not only gain relevant work experience, but also improve their skills in creative thinking, innovation, and teamwork. This program has a positive impact in shaping the profile of graduates who are ready to compete in the growing creative industry. Therefore, the MBKM internship with PT. Konsultan Media Digital is a strategic step in preparing Gen Z to play an active role in the creative economy.
Pengembangan Profil Perusahaan Berbasis Website Menggunakan Framework Laravel pada PT. Konsultan Media Digital Putri, Dinda Wijaya; Harahap, Ricky Ramadhan; Mayasari, Nova
Jurnal Komputer Teknologi Informasi Sistem Komputer (JUKTISI) Vol. 5 No. 1 (2026): Juni 2026
Publisher : LKP KARYA PRIMA KURSUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62712/juktisi.v5i1.892

Abstract

Perkembangan teknologi informasi mempengaruhi berbagai sektor industri kreatif, termasuk dalam penyampaian informasi perusahaan dan membangun citra profesional. PT Konsultan Media Digital merupakan perusahaan yang bergerak dibidang publikasi berita lokal melalui media sosial, khususnya Instagram. Namun, website profil perusahaan yang telah tersedia belum mendukung optimalisasi penyajian dan pengelolaan informasi secara efektif. Penelitian ini bertujuan untuk mengembangkan website profil perusahaan menggunakan framework Laravel dengan pendekatan Model-View-Controller (MVC) untuk menghasilkan sistem informasi yang mudah dikelola, responsif, dan terstruktur, Filament sebagai Content Management System (CMS) untuk mendukung pengelolaan konten secara efisien dan mudah diakses melalui panel admin, serta menerapkan pendekatan Unified Modeling Language (UML) dalam perancangannya. Sistem ini dikembangkan menggunakan metode Waterfall, yang meliputi tahap analisis kebutuhan, perancangan sistem, implementasi, pengujian dan pemeliharaan. Hasil pengembangan menunjukkan bahwa sistem yang dikembangkan mampu menyajikan informasi perusahaan secara dinamis serta mempermudah pengelolaan konten melalui panel administrasi. Dengan demikian, wesite yang dikembangkan mendukung efektifitas penyampaian informasi dan peningkatan profesionalitas perusahaan.
Co-Authors Amelia, Nanda Mayasari, Nova Ricky Ramadhan Harahap Supiyandi Supiyandi