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All Journal Jurnal Riset Manajemen dan Bisnis CONSEN: Indonesian Journal of Community Services and Engagement
Defaz, Febriyan Pratama
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Religion Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Physics Social Sciences Other

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Analisis Business Model Canvas Pada Toko Bangunan Persada Jaya Bukittinggi Defaz, Febriyan Pratama
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 1, Juli 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i1.7013

Abstract

Penelitian ini bertujuan untuk menganalisis model bisnis UMKM Toko Bangunan Persada Jaya di Bukittinggi menggunakan pendekatan Business Model Canvas (BMC), yang mencakup sembilan elemen penting seperti segmen pelanggan, proposisi nilai, saluran distribusi, hubungan pelanggan, arus pendapatan, sumber daya utama, aktivitas utama, kemitraan, dan struktur biaya. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil menunjukkan bahwa toko memiliki keunggulan dalam kelengkapan produk, harga bersaing, dan hubungan pelanggan yang baik. Namun, tantangan utama adalah rendahnya adopsi teknologi, khususnya dalam pengelolaan inventaris dan pemasaran digital. Oleh karena itu, disarankan penerapan sistem manajemen inventaris berbasis teknologi, strategi pemasaran online, serta penguatan kemitraan strategis dan saluran distribusi digital. Langkah-langkah ini diharapkan dapat meningkatkan efisiensi operasional dan daya saing. Penelitian merekomendasikan pengembangan sistem informasi serta kolaborasi dengan mitra lokal untuk mendukung keberlanjutan usaha di tengah persaingan pasar yang semakin ketat
Empowering MSME Entrepreneurship Through Digital Financial Literacy Training In Nagari Padang Lua, Agam, West Sumatera: Pemberdayaan Kewirausahaan UMKM Melalui Pelatihan Digital Financial Literacy Di Nagari Padang Lua, Kabupaten Agam, Sumatera Barat Nurani, Khadijah; Khairi, Himmatul; Defaz, Febriyan Pratama
CONSEN: Indonesian Journal of Community Services and Engagement Vol. 6 No. 1 (2026): Consen: Indonesian Journal of Community Services and Engagement
Publisher : Institut Riset dan Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57152/consen.v6i1.2649

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting community economic growth; however, they still face challenges in business financial management, particularly related to digital financial literacy. This condition was also found among MSME actors in Nagari Padang Lua, Agam Regency, West Sumatra, where most business owners still used manual financial records, had not separated business and personal finances, and had not utilized digital bookkeeping applications. This community service program aimed to improve digital financial literacy and strengthen the entrepreneurial capacity of MSMEs through a Participatory Action Research (PAR)-based training approach. The implementation methods included observation, pre-test, training workshops, practical sessions on the use of digital financial applications, mentoring, and post-test evaluation. The participants consisted of 10 MSME owners from culinary, handicraft, retail, and service sectors. The results showed an improvement in participants’ digital financial literacy understanding by approximately 35–40%. Before the training, 80% of participants still used manual bookkeeping and 100% had never used digital bookkeeping applications. After the program, 70% of participants began using digital financial recording applications, 80% started separating business and personal finances, and 60% adopted QRIS and mobile banking for business transactions. The program demonstrated that digital financial literacy training could improve MSMEs’ financial management practices to become more systematic, transparent, and adaptive to digital economic transformation.
Co-Authors Khairi, Himmatul Nurani, Khadijah