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All Journal Jurnal Bisnis dan Kewirausahaan Asmara IJBAE
Permana, Indra Surya Permana
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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MENINGKATKAN LITERASI DIGITAL DAN OPTIMALKAN PEMANFAATAN KOMPUTER MELALUI DIGITALISASI LAYANAN PEMERINTAHAN DESA KOTA CIREBON Permana, Indra Surya Permana; Ngiliyun, Ahmad Ngiliyun
Aspirasi Masyarakat Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/m319x535

Abstract

This community service activity aims to improve digital literacy and optimize the use of computers in administrative services in Klayan Village, Cirebon City. The implementation of the activity was carried out from March to April 2025 through a participatory approach, direct training, and field assistance. Training materials include the use of basic computers, Microsoft Office, and an introduction to digital-based village information systems. The evaluation of the activity showed a significant increase in participant skills, with post-test scores higher than pre-tests. In addition, changes in work behavior and increased administrative efficiency are reflected in the use of computers in daily work. One of the program's sustainability strategies is the formation of the Village Digital Working Group (KKDD) which functions as a local digital literacy agent. The output of the activity in the form of training modules, operational guides, and activity documentation have been submitted to village partners. This activity proves the effectiveness of academic interventions in increasing village technological capacity and strengthening administrative governance. The results of this service also show the importance of collaboration between academics and the community in bridging the digital divide. This model can be replicated in other villages with similar challenges.
Market Shaping Strategies in Emerging Markets: A Critical Synthesis Hudzaifah, Yasir; Permana, Indra Surya Permana
International Journal Business and Entrepreneurship Vol 2 No 2 (2025): July
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/de8jxe46

Abstract

This article provides a critical synthesis of the literature on market shaping strategies in emerging markets. While existing research predominantly focuses on developed economies, this review addresses the pressing need to understand how firms proactively shape markets in volatile, institutionally weak, and socio-culturally diverse environments. Drawing upon 21 rigorously selected studies, this synthesis identifies three core themes: the development of firm-level strategic capabilities, the use of cultural and institutional framing, and the innovation of business models and ecosystems. Through a thematic analysis and integrative conceptual framework, the study reveals that market shaping in emerging markets is a dynamic, multi-actor process that entails institutional entrepreneurship, ecosystem orchestration, and legitimacy-building. Unlike reactive strategies, shaping approaches in these contexts require firms to construct enabling environments, frame new norms, and often initiate the rules of the game themselves. The study contributes to the advancement of market shaping theory by offering a framework that contextualizes strategic agency within structural voids and cultural heterogeneity. Practical implications for firms, policymakers, and development actors are discussed, highlighting the importance of adaptive strategies, inclusive design, and long-term institutional engagement. The article concludes by proposing future research directions that call for longitudinal, comparative, and intersectional studies to deepen the field’s relevance across diverse emerging economies.
PENDAMPINGAN DIGITALISASI UMKM DI KOTA CIREBON: MENINGKATKAN DAYA SAING MELALUI TRANSFORMASI TEKNOLOGI Wahyuni, Dewi Wahyuni; Permana, Indra Surya Permana; Wahyuni, Dewi; Permana, Indra Surya
Aspirasi Masyarakat Vol 1 No 1 (2024): November
Publisher : ICON Publisher

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Abstract

This community service program aims to improve the digitalization capabilities of Micro, Small, and Medium Enterprises (MSMEs) in Cirebon City. Digitalization is an important key for MSMEs in increasing competitiveness, especially after the COVID-19 pandemic, which has accelerated the shift of businesses to digital platforms. This program focuses on training in the use of digital technology, from digital marketing to application-based financial management. Through a participatory approach, MSMEs are given direct training on the use of social media, e-commerce, and digital payment applications. The results of this program show a significant increase in MSME digital literacy, as reflected in increased customer interaction, sales growth, and operational efficiency. However, there are several challenges such as limited time for assistance and infrastructure that is not evenly distributed in several regions. Overall, this program makes an important contribution to encouraging the digital transformation of MSMEs in Cirebon City and has implications for the development of broader digitalization policies for MSMEs in Indonesia.  
Optimalisasi Rantai Pasokan di UKM: Strategi Peningkatan Efisiensi dan Daya Saing Permana, Indra Surya Permana; Qadaar, Amiruddin Qadaar
Jurnal Bisnis dan Kewirausahaan Vol 2 No 1 (2025): Maret
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/26q48b86

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in the national economy, but there is room for improvement with regard to their supply chain management. This study aims to analyze the strategy for optimizing the MSME supply chain through a SWOT approach. The results of the analysis suggest that MSMEs may be able to enhance their operational efficiency and competitiveness by considering various strategies, including the utilization of digital technology, the expansion of human resource capacity, the strengthening of local supplier networks, and the promotion of product innovation and diversification. It is suggested that by implementing these strategies, MSMEs may have the opportunity to reduce operational costs, improve service quality, and expand markets. This research underscores the potential value of collaboration between MSMEs, the government, and the private sector in fostering a more efficient and sustainable supply chain ecosystem.
Co-Authors Dewi Wahyuni Indra Surya Permana Ngiliyun, Ahmad Ngiliyun Qadaar, Amiruddin Qadaar Wahyuni, Dewi Wahyuni Yasir Hudzaifah