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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Muhammad Gozaly
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Identitas Visual UMKM Sate Tiga Putri di Kota Padang Melalui Desain Logo dan Branding yang Efektif Muhammad Gozaly; Salwa Aftantia; Andika Maulana Saputra; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Pengabdian kepada masyarakat ini bertujuan meningkatkan identitas visual UMKM Sate Tiga Putri di Kota Padang melalui desain logo dan branding yang efektif. Pemilihan topik didasarkan pada rendahnya pemahaman pemilik UMKM terhadap pentingnya logo dan kurangnya konsistensi media promosi yang berdampak pada daya saing usaha. Metode yang digunakan adalah wawancara deskriptif dengan pendekatan partisipatif untuk menggali kebutuhan dan melibatkan pemilik dalam proses desain logo. Hasil pengabdian menunjukkan peningkatan pemahaman pemilik tentang branding, kepuasan terhadap logo yang representatif, serta penerapan logo secara konsisten pada spanduk, kemasan, dan media sosial. Dampak positif berupa peningkatan minat dan kepercayaan pelanggan serta profesionalitas usaha. Kegiatan ini memberikan nilai tambah ekonomi dan sosial bagi UMKM serta membuka peluang pengembangan pemasaran digital. Penguatan identitas visual melalui desain logo yang efektif menjadi strategi penting untuk meningkatkan daya saing UMKM secara berkelanjutan.
PENGARUH PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP CITRA PERUSAHAAN PT SEMEN PADANG Muhammad Gozaly; Dion Eriend
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 02 (2026): Volume 12 No. 2, Juni 2026 Release
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i02.13002

Abstract

This research is entitled “The Influence of the Corporate Social Responsibility (CSR) Program on the Corporate Image of PT Semen Padang” In carrying out its operational activities, a company is not only profit-oriented but also has responsibilities toward the surrounding community and environment. Corporate Social Responsibility (CSR) is one of the company’s efforts to build and maintain a positive corporate image. This study aims to explain the influence of the Corporate Social Responsibility (CSR) Program in terms of social, economic, and environmental aspects on corporate image. This research uses an associative quantitative method with a total sample of 100 respondents, who are residents of Pauh District, Padang City, selected using a purposive sampling technique. Data analysis was conducted using multiple linear regression with IBM SPSS version 26. The results show that the social and environmental aspects have a positive and significant effect on corporate image, while the economic aspect has a positive but not significant effect. Simultaneously, the three CSR aspects have a significant effect on corporate image, with a coefficient of determination value of 59.3%.
Co-Authors Andika Maulana Saputra Dion Eriend faradika Salwa Aftantia