Garuda - Garba Rujukan Digital

Strategi Pengembangan Pemasaran Digital Menggunakan Blogger pada UMKM Orangepreesh di Kota Padang irma, Ade; nada; aulia, intan; haries, alfattah; faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 1 No 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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ABSTRACT Orangepreesh merupakan salah satu usaha yang menjual minuman segar dengan khas orange yang beralamat di Jl. Dr. Moh. Hatta. Kel. Cupak, Kec. Pauh, Kota Padang, Sumatera Barat 25176 kota Padang. Minuman jus dengan produk olahan buah-buahan yang kaya akan kandungan vitamin yang memiliki rasa yang menyegarkan. Minuman dengan pokok buah populer dikonsumsi manusia sebagai minuman yang menyegarkan.Berdasarkan hasil wawancara dan observasi yang dilakukan penulis pada Orangepreesh Unand Padang ditemukan masalah seperti kurangnya media informasi dan promosi. Oleh karena itu penulis membuat sebuah rancangan media berbentuk website. Tujuan perancangan web ini dapat menjangkau seluruh dunia. Selain itu, melalui web informasi yang ingin disampaikan dapat diberikan secara rinci, lengkap, dan dapat memberikan tampilan yang lebih menarik.Metode yang digunakan dalam pengumpulan data adalah metode kualitatif dengan mengadakan wawancara, observasi, dan dokumentasi. Penulis mengadakan kunjungan dan melakukan pengamatan langsung ke Orangepreesh untuk mendapatkan data-data yang diperlukan yang terkait dengan perancangan. Sedangkan metode yang digunakan untuk menganalisis data adalah analisis SWOT (Strength, Weakness, Opportunities, Threat). Kekuatan dalam perancangan web design Orangepreesh (Strength), kelemahan rancangan ini (Weakness), peluang yang dapat dilihat (Opportunities), dan apa ancaman dari rancangan (Threats).Perancangan ini menghasilkan sebuah media utama berupa Website Media Informasi Orangepreesh, selain media utama juga dibuat media pendukung perancangan website Orangepreesh. Tujuannya adalah untuk membantu media utama dalam mempromosikan minuman Orangepreesh Unand Padang. Berangkat dari hal tersebut penulis menghasilkan rancangan Web Design Orangepreesh Unand Padang. Kata kunci: Pemasaran Digital Menggunakan Blogger, Strategi Peningkatan Pemasaran UMKM.

Perancangan Bisnis Digital Menggunakan Blogger Dan Media Sosial Untuk Meningkatkan Daya Tarik Penjualan Kue Putu Bambu Khas Medan Siti Latifah; Intania Nur Wanri; Rizkia Anilva; Faradika
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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The rapid development of information and communication technology, especially in the digital era, has changed the business landscape significantly. MSMEs (Micro, Small and Medium Enterprises) are one of the sectors that need to adapt quickly to remain competitive and develop amidst increasingly fierce competition. Digital transformation is a necessity for MSMEs in order to optimize the potential and vast market opportunities in cyberspace. So the aim of making this report is to make a positive contribution in supporting the growth and sustainability of MSMEs in the digital era. The Digital Business course provides an opportunity for us as students to apply web design concepts and the latest technology.

Pengembangan Platform Pembelajaran Digital Ana Frozen Food Learning untuk Peningkatan Pengetahuan dan Keterampilan Aliva Genta Gutawa; Fauziah Wulan Sari; Reka Putri; Faradika
Jurnal Akuntansi Keuangan dan Bisnis Vol. 1 No. 4 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Ana Frozen Food is a company specializing in frozen food, providing a diverse range of high-quality products crafted through meticulous manufacoring processes. With a focus on innovation ad hygiene, Ana Frozen Food ensures thet each product meets food safety standards and offers deightful flavors. Committed to meeting the needs of consumers seeking convenience and quality in frozen food, the company offers a variety of menu options

Perancangan Website UMKM Roti Bakar Lava Toast Menggunakan Visual Studio Code Untuk Pengembangan Pemasaran dan Promosi Dian Rahmadani; Muthia Regina Jhonstin; Naufal Restu Perdana; Alfatah Haries; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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marketing and promotion. The methods used include data collection through interviews with the owner and direct observation at the Roti Bakar Lava Toast location, followed by designing the database, appearance, and structure of the website. The results of this implementation are in the form of a website https://lavatoastgor.github.io/lavatoastpdggor/. From this design, it shows that the website developed functions as an effective digital storefront, providing complete information about the product, and facilitating interaction with consumers. The conclusion of this project states that the implementation of this website is expected to increase the existence of Lava Toast Products in the digital market, expand consumer reach, and support business sustainability.

Peningkatan Identitas Visual UMKM Sate Tiga Putri di Kota Padang Melalui Desain Logo dan Branding yang Efektif Muhammad Gozaly; Salwa Aftantia; Andika Maulana Saputra; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Pengabdian kepada masyarakat ini bertujuan meningkatkan identitas visual UMKM Sate Tiga Putri di Kota Padang melalui desain logo dan branding yang efektif. Pemilihan topik didasarkan pada rendahnya pemahaman pemilik UMKM terhadap pentingnya logo dan kurangnya konsistensi media promosi yang berdampak pada daya saing usaha. Metode yang digunakan adalah wawancara deskriptif dengan pendekatan partisipatif untuk menggali kebutuhan dan melibatkan pemilik dalam proses desain logo. Hasil pengabdian menunjukkan peningkatan pemahaman pemilik tentang branding, kepuasan terhadap logo yang representatif, serta penerapan logo secara konsisten pada spanduk, kemasan, dan media sosial. Dampak positif berupa peningkatan minat dan kepercayaan pelanggan serta profesionalitas usaha. Kegiatan ini memberikan nilai tambah ekonomi dan sosial bagi UMKM serta membuka peluang pengembangan pemasaran digital. Penguatan identitas visual melalui desain logo yang efektif menjadi strategi penting untuk meningkatkan daya saing UMKM secara berkelanjutan.

Strategi Pengembangan UMKM Fotocopy Mitra Abadi kawasan Universitas Dharma Andalas Kirana, E; Aulia, L; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Mitra Abadi Photocopy UMKM located in the Dharma Andalas University Campus plays an important role in meeting the needs of photocopying and printing services for students, lecturers, and the surrounding community. Along with the development of digital technology, Mitra Abadi faces the challenge of increasing the visibility and accessibility of its business. One of the strategic efforts made is the development of a website as a means of promotion and online information services. This website is expected to expand market reach, make it easier for customers to obtain service information, and increase operational efficiency through online ordering features. This digitalization project is also a place for students to apply their knowledge and skills in developing technology-based businesses. With the digital transformation, Mitra Abadi is expected to be able to increase competitiveness and provide a positive contribution to the business ecosystem in the Dharma Andalas University campus environment.

Peningkatan Branding UMKM Rental ATV dalam Mendukung Ekowisata Berkelanjutan di Pantai Air Manis Riyan Ogilvi; Sonya Tri Amelia; Rahmat Rezky; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Air Manis Beach in West Sumatra is one of the region's leading tourist destinations, offering significant potential for development through sustainable ecotourism approaches. One of the popular tourist activities in the area is ATV (All-Terrain Vehicle) rental operated by Micro, Small, and Medium Enterprises (MSMEs). However, the branding of these ATV rental MSMEs remains suboptimal, limiting their ability to enhance tourist experiences and strengthen local identity. This study aims to formulate strategies for improving MSME branding to support sustainable ecotourism in the area. A qualitative approach was used, involving observations, in-depth interviews, and document analysis. The findings indicate that improving service quality, establishing a consistent visual identity, implementing digital promotion with local storytelling, and fostering collaboration with tourism communities and local governments are key factors in strengthening MSME branding. A strong branding strategy not only increases business competitiveness but also contributes to environmental conservation and local community empowerment as integral aspects of sustainable ecotourism practices

Desain Visual Sebagai Strategi Branding Produk Makanan Lokal : Kasus Sempol Ayam Gadisa Fiego Firman Shah; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Visual communication design plays a strategic role in enhancing the competitiveness of MSMEs, particularly in the area of promotion. This community service activity was carried out to support the MSME “Sempol Ayam Gadisa” in strengthening its branding through the creation of promotional media such as banners, posters, and logos. The method used was participatory and applicative, including observation, visual design development, promotional media implementation, and evaluation. The results showed an increase in product visual appeal and sales, as well as improved awareness among business owners of the importance of visual design. The colors red, maroon, and yellow were selected for their ability to stimulate appetite and attract attention, while blue was avoided. This activity proves that visual communication design can serve as a practical and effective solution in supporting MSME product marketing directly.

Desain Visual Sebagai Strategi Branding Produk Makanan Lokal : Kasus Sempol Ayam Gadisa Jelita Bunga Tiara; Aulia Jelly nur putri; Faradika
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Visual communication design plays a strategic role in enhancing the competitiveness of MSMEs, particularly in the area of promotion. This community service activity was carried out to support the MSME “Sempol Ayam Gadisa” in strengthening its branding through the creation of promotional media such as banners, posters, and logos. The method used was participatory and applicative, including observation, visual design development, promotional media implementation, and evaluation. The results showed an increase in product visual appeal and sales, as well as improved awareness among business owners of the importance of visual design. The colors red, maroon, and yellow were selected for their ability to stimulate appetite and attract attention, while blue was avoided. This activity proves that visual communication design can serve as a practical and effective solution in supporting MSME product marketing directly.

Perancangan Dan Implementasi Penjualan Furniture Di Toko Furniture Gharsa Menggunakan Codeigniter Celsia Enjelica; Faradika; Zulfahmi; Dio Prima Mulya
Journal Of Informatics And Busisnes Vol. 1 No. 1 (2023): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v1i2.61

Toko Furniture gharsa is a store that wants to take advantage of the potential of the internet to increase sales and reach of buyers. This journal discusses designing a sales website for Toko Furniture Gharsa using the CodeIgniter Framework. This research aims to facilitate the shopping process for consumers,in this design the author uses an object-oriented approach and utilizes the features provided by CodeIgniter to build an efficient and easy web,this article includes analysis of user and seller needs,system development to make it easier for buyer to check product design,with this website can expand customer reach in increasing sales.

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