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All Journal FIAT JUSTISIA: Jurnal Ilmu Hukum Indonesian Journal of Advocacy and Legal Services
Assalihee, Muhammadafefee
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Law, Crime, Criminology & Criminal Justice

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Empowering Women Entrepreneurs in MSMEs: The Role of Legal Advocacy in Overcoming Gender Barriers Suryanti, Nyulistiowati; Yuanitasari, Deviana; Judiasih, Sonny Dewi; Assalihee, Muhammadafefee
Indonesian Journal of Advocacy and Legal Services Vol. 7 No. 1 (2025): The Global Challenges on Advocacy and Law Enforcement
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/ijals.v7i1.8663

Abstract

The Indonesian government has recognized the importance of entrepreneurship in supporting the country's economy. Micro, Small, and Medium Enterprises (MSMEs) have become the backbone of national economic growth, with women playing a vital role in this sector. Despite their contribution, women entrepreneurs face various challenges that hinder their business development, such as limited access to capital, gender-based discrimination, legal and administrative barriers, and a lack of institutional support. These obstacles are rooted in social norms and an insufficiently responsive legal framework. This article explores how legal advocacy and institutional support can empower women MSME entrepreneurs. It argues for a more inclusive legal policy environment, examines the role of legal services such as legal aid and consultation, and discusses successful case studies of advocacy organizations helping women overcome systemic barriers. Furthermore, this paper provides practical recommendations for improving legal access and advocates for stronger collaboration between governments, legal institutions, and global advocacy networks. Through a gender-sensitive legal approach, optimizing women’s roles in MSMEs can contribute to inclusive economic growth and strengthened gender equality.
Halal Certification and Trademark for Consumer Protection in Indonesian Micro-Enterprises Yuanitasari, Deviana; Meliza, Meliza; Suwandono, Agus; Assalihee, Muhammadafefee
Fiat Justisia: Jurnal Ilmu Hukum Vol. 19 No. 4 (2025)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25041/fiatjustisia.v19no4.4529

Abstract

Halal certification and trademark registration are key legal instruments for strengthening consumer trust in Muslim-majority markets such as Indonesia. For micro-enterprises, they function not only as regulatory compliance mechanisms but also as strategic tools for brand differentiation and market expansion. This study examines the legal frameworks governing halal certification under Law No. 33 of 2014 on Halal Product Assurance and trademark protection under Law No. 20 of 2016 on Marks and Geographical Indications, using a normative juridical approach complemented by qualitative interviews with selected micro-entrepreneurs. The findings show that integrating halal certification and trademark registration generates dual consumer trust based on religious assurance and brand authenticity. However, bureaucratic complexity, limited legal literacy, and cost barriers constrain adoption. The study therefore recommends streamlining procedures, strengthening outreach, and providing targeted financial support to promote broader compliance, consumer protection, and inclusive economic growth.
Co-Authors Agus Suwandono Deviana Yuanitasari Meliza Meliza Nyulistiowati Suryanti Sonny Dewi Judiasih