Salisa, Nikmah Hadiati
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THE DEVELOPMENT OF ISLAMIC PODCAST AND STREAMING IN DIGITAL AGE Chillyness, Altruis Bizurai; Salisa, Nikmah Hadiati; Hermawati, Yuli; Tuharea, Filda
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 17 No. 1 (2025): Communication & Digital Ethics
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v17i1.13352

Abstract

The development of Islamic podcasts and streaming still has limitations in the study of its evolution, especially in the Indonesian context. This research uses a qualitative approach with the Uses and Gratifications Theory to analyze audience preferences. The results showed that podcasts and streaming offer flexible access and real-time interaction, which increases audience engagement, despite the challenges of content quality, media competition, and the adaptive nature. The implication of the research is to be a strategic reference for preachers or Islamic creators to innovate, audience research, be interactive, and understand content algorithms.