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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Jurnal Peurawi : Media Kajian Komunikasi Islam Busyro : Jurnal Dakwah dan Komunikasi Islam
Chillyness, Altruis Bizurai
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Religion Languange, Linguistic, Communication & Media Social Sciences

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Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content In Building Public Trust) Chillyness, Altruis Bizurai; Zuhriyah, Luluk Fikri
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v8i1.30149

Abstract

This study investigates the communication strategies employed by Koh Dennis Lim in his YouTube da’wah activities, focusing on how he builds public trust through digital platforms. Utilizing a qualitative approach, the research analyzes selected videos and viewer feedback to identify effective persuasive techniques. The findings reveal that Koh Dennis employs a combination of ethos, logos, and pathos to engage his audience. His use of historical narratives, personal testimonies, and relatable analogies fosters emotional connections and enhances credibility. The study highlights the importance of moderate positioning and audience inclusivity, demonstrating that effective da’wah can be achieved without confrontation. By creating a welcoming environment for dialogue, Koh Dennis successfully shifts the paradigm of Islamic preaching from a confrontational to a conversational approach. This research contributes to the understanding of modern religious communication, emphasizing the role of digital media in enhancing the reach and impact of religious messages. The implications of these findings suggest that a soft-power model of da’wah is essential in today’s pluralistic society, where empathy and authenticity are crucial for building trust and fostering engagement.
Analysis of the Content of Da'wah Messages in the "Sparkling Ramadan 1446 H" Ngaji Ngabuburit Program at Al Akbar National Mosque Surabaya Chillyness, Altruis Bizurai; Yuli Hermawati; Akhmad Ainur Roziqin; Abiidah Nafisa Fiqriyah; Saifi Atoillah; Shinta Purnama Sari
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 6 No. 2 (2025): Mei : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v6i2.1730

Abstract

This study aims to analyze the content of Islamic preaching messages delivered in the “Ngaji Ngabuburit Sparkling Ramadan 1446 H” program held at the National Al Akbar Mosque, Surabaya. The research specifically focuses on four preachers: Ustadz Nawawi, Dr. KH. Syukron Djazilan Badri, M.Pd.I, Ustadz HM Sholeh Drehem, Lc., M.Ag, and DR. KH. M. Sudjak, M.Ag, each of whom presented themes relevant to spiritual development and social awareness. This qualitative study employed observation and in-depth interviews during the pre-survey stage to explore the context and audience engagement within the program. The collected data was then analyzed using Ferdinand de Saussure's semiotic theory and the theory of preacher competence from the Usul ad-Da'wah framework by Abdul Karim Zaidan. The findings indicate that the effectiveness of Islamic preaching is significantly influenced not only by the substance of the message but also by the preacher's ability to deliver it in a relatable, contextual, and emotionally engaging manner. Each preacher employed different rhetorical and linguistic strategies to align their message with the needs of contemporary audiences, particularly Generation Z. Themes such as personal piety, social responsibility, gratitude, and the pursuit of true happiness were emphasized and presented in ways that fostered emotional resonance and reflective understanding among the congregation. The study concludes that effective Islamic preaching must be audience-oriented, contextually grounded, and spiritually transformative.
THE DEVELOPMENT OF ISLAMIC PODCAST AND STREAMING IN DIGITAL AGE Chillyness, Altruis Bizurai; Salisa, Nikmah Hadiati; Hermawati, Yuli; Tuharea, Filda
KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Vol. 17 No. 1 (2025): Communication & Digital Ethics
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jurkom.v17i1.13352

Abstract

The development of Islamic podcasts and streaming still has limitations in the study of its evolution, especially in the Indonesian context. This research uses a qualitative approach with the Uses and Gratifications Theory to analyze audience preferences. The results showed that podcasts and streaming offer flexible access and real-time interaction, which increases audience engagement, despite the challenges of content quality, media competition, and the adaptive nature. The implication of the research is to be a strategic reference for preachers or Islamic creators to innovate, audience research, be interactive, and understand content algorithms.
Co-Authors Abiidah Nafisa Fiqriyah Akhmad Ainur Roziqin Hermawati, Yuli Luluk Fikri Zuhriyah. Saifi Atoillah Salisa, Nikmah Hadiati Shinta Purnama Sari Tuharea, Filda Yuli Hermawati