Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal Journal of Health, Education, Economics, Science, and Technology (J-HEST) Journal of Innovative and Creativity
Rizal, M. Saiful
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Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Strategi Branding Pemasaran UMKM Batik LAZARUS Jember dalam Mempertahankan Eksistensi Pasar Lokal Supangat, Alfian; Kamila, Siti Nur; Ulhaq, Fahim Dhiya; Aziz, Abd. Rijalul; Silvia, Silvia; Farkhansa, Sulthon; Muzayyanah, Titik; Rizal, M. Saiful; Wulandari, Ria; Pribadi, Adhelia Nanda; Muzayyin, Muzayyin
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This research aims to examine the branding strategy implemented by UMKM Batik LAZARUS Jember in maintaining its existence in the local market. This research approach is descriptive qualitative with data collection techniques through observation, in-depth interviews and documentation. Informants were selected purposively, including MSME owners, employees and regular customers. Data analysis uses the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The research results show that the branding strategy used includes visual consistency of brand identity, collaboration with local influencers, and active participation in community events. This strategy has been proven to increase brand awareness and consumer loyalty, as well as strengthen the position of MSMEs in the increasingly competitive local market.
Systematic Literature Review: Independensi Komite Audit, Keberagaman Gender dalam Dewan, dan Kepemilikan Institusional terhadap Pengungkapan ESG Rizal, M. Saiful; Mefia, Merlin Diva; Ramadhani, Firman; Rahmatika, Dien Noviany
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6626

Abstract

This study aims to provide a more comprehensive understanding of the influence of independent audit committees, board gender diversity, and institutional ownership on Environmental, Social, and Governance (ESG) disclosure among companies in Indonesia. Using a Systematic Literature Review (SLR) method, a total of 40 articles published between 2021 and 2025 were reviewed based on thematic relevance, methodological rigor, and their contribution to the literature on sustainable corporate governance. The findings indicate that independent audit committees consistently strengthen the effectiveness of oversight and enhance the quality, transparency, and credibility of ESG reporting. Board gender diversity is shown to broaden strategic perspectives, increase sensitivity to sustainability issues, and encourage greater corporate accountability in reporting practices. Meanwhile, institutional ownership presents mixed findings; however, strong or diversified ownership structures are found to increase monitoring pressure on management. Overall, this study confirms that corporate governance mechanisms play a crucial role in improving the quality of ESG disclosure and reinforcing corporate commitment to sustainable practices in Indonesia.
Co-Authors Aziz, Abd. Rijalul Dien Noviany Rahmatika Farkhansa, Sulthon Kamila, Siti Nur Mefia, Merlin Diva Muzayyanah, Titik Muzayyin, Muzayyin Pribadi, Adhelia Nanda Ramadhani, Firman Silvia Silvia Supangat, Alfian Syamsiar, Syamsiar Ulhaq, Fahim Dhiya