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All Journal Journal of Health, Education, Economics, Science, and Technology (J-HEST) Eastasouth Journal of Effective Community Services
Kamila, Siti Nur
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Economics, Econometrics & Finance Education Health Professions Library & Information Science Social Sciences Other

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Strategi Branding Pemasaran UMKM Batik LAZARUS Jember dalam Mempertahankan Eksistensi Pasar Lokal Supangat, Alfian; Kamila, Siti Nur; Ulhaq, Fahim Dhiya; Aziz, Abd. Rijalul; Silvia, Silvia; Farkhansa, Sulthon; Muzayyanah, Titik; Rizal, M. Saiful; Wulandari, Ria; Pribadi, Adhelia Nanda; Muzayyin, Muzayyin
Journal of Health, Education, Economics, Science, and Technology Vol. 7 No. 2 (2025): Journal of Health, Education, Economics, Science, and Technology
Publisher : Journal of Health, Education, Economics, Science, and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/

Abstract

This research aims to examine the branding strategy implemented by UMKM Batik LAZARUS Jember in maintaining its existence in the local market. This research approach is descriptive qualitative with data collection techniques through observation, in-depth interviews and documentation. Informants were selected purposively, including MSME owners, employees and regular customers. Data analysis uses the Miles and Huberman interactive model which includes data reduction, data presentation, and drawing conclusions. The research results show that the branding strategy used includes visual consistency of brand identity, collaboration with local influencers, and active participation in community events. This strategy has been proven to increase brand awareness and consumer loyalty, as well as strengthen the position of MSMEs in the increasingly competitive local market.
Peningkatan Motivasi, Pengetahuan dan Perencanaan Karir Siswa melalui Kegiatan Mengajar dan Seminar Berbasis Teknologi Karim, Fahmantha Ardhi; Syahra, Meutya; Tarigan, Friska br; Alfarizi, Moch. Salman; Aditya, Tommy; Vijayana, Defanny Zahra; Nugraha, Irvan Dyo; Syaripah, Aldi; Nurjamilah, Siti; Nuramanah, Siti; Gumilang, Adam; Kamila, Siti Nur; Fajar, Gelar Rahadian; Sangkek, Mikha Ikak; Nezar, Shah; Salsabila, Nisrina; Nugraha, Regal; Muhammad, Sahrul Mahdi; Samudra, Perdy Imam; Saputri, Utamy Sukmayu
Eastasouth Journal of Effective Community Services Vol 4 No 01 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i01.384

Abstract

Peningkatan kualitas pendidikan di era digital memerlukan pendekatan yang mendorong motivasi belajar, penguasaan teknologi, dan kesiapan karir. Kegiatan pengabdian ini dilaksanakan di Desa Kabandungan dengan sasaran siswa SD, MTs, dan SMA mitra. Tujuannya adalah mendukung proses pendidikan, memperluas wawasan teknologi, dan membantu perencanaan karir siswa. Metode yang digunakan meliputi kegiatan mengajar di SD dan MTs sesuai kebutuhan sekolah, pengenalan dasar programming pada siswa SMA melalui pengisian mata pelajaran TIK, serta seminar pemantapan karir menggunakan website penentu karir berbasis minat, keterampilan, kepribadian, tujuan, serta aktivitas peserta. Hasil kegiatan menunjukkan adanya peningkatan antusiasme belajar, pemahaman awal tentang pemrograman, serta kejelasan pilihan karir. Program ini diharapkan mampu memperkuat kualitas pendidikan, memotivasi siswa, dan mempersiapkan mereka menghadapi tantangan dunia kerja di masa depan.
Co-Authors . Ria Wulandari Aditya, Tommy Alfarizi, Moch. Salman Aziz, Abd. Rijalul Fajar, Gelar Rahadian Farkhansa, Sulthon Gumilang, Adam Karim, Fahmantha Ardhi Muhammad, Sahrul Mahdi Muzayyanah, Titik Muzayyin, Muzayyin Nezar, Shah Nugraha, Irvan Dyo Nugraha, Regal Nuramanah, Siti Nurjamilah, Siti Pribadi, Adhelia Nanda Rizal, M. Saiful Salsabila, Nisrina Samudra, Perdy Imam Sangkek, Mikha Ikak Saputri, Utamy Sukmayu Silvia Silvia Supangat, Alfian Syahra, Meutya Syaripah, Aldi Tarigan, Friska br Ulhaq, Fahim Dhiya Vijayana, Defanny Zahra