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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE As-Syirkah: Islamic Economic & Financial Journal
Ujung, Siti Khoiriyah Karina
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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THE EFFECT OF AGENT COMPETENCY, PERFORMANCE AND COMMUNICATION IN INCREASING CUSTOMER TRUST IN PT. ASURANSI UMUM BUMI PUTERA MUDA 1967 MEDAN BRANCH Ujung, Siti Khoiriyah Karina; Lubis , Fauzi Arif; Nasution, Yenni Samri Juliati
International Journal of Cultural and Social Science Vol. 6 No. 3 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i3.1114

Abstract

Customer trust is a major factor in the insurance industry, especially in maintaining customer loyalty and increasing business growth. The purpose of this study was to study the influence of agent performance and communication with PT Asuransi Umum Bumi Putera Muda 1967 Medan Branch Office on the level of customer trust. This study was conducted with a quantitative approach through the use of the structural equation method (PLS-SEM). Data were collected from 89 customers who were currently active in the company. The results showed that agent performance did not have a significant effect, but agent ability and communication had a significant positive impact on customer confidence. The findings of this study revealed that increasing competence can strengthen consumer trust and agent communication, while increasing agent performance does not directly increase customer trust. Therefore, companies need to emphasize agent competency training and strengthen effective communication with customers in order to improve long-term relationships.
Sejarah Pemikiran Ekonomi Islam: Aktivitas dan Etika Perdagangan pada Masa Rasulullah Batubara, Maryam; Khairani, Devia Astry; Ujung, Siti Khoiriyah Karina; Febrianti, Yulia; Lubis, Husnul Khotima
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/w93k5j49

Abstract

Islamic Economic History thought has the potential to become a bridge between earlier and later times, reshaping the latter to counteract the emergence of Islam and transform economics into a distinct academic discipline. Concerning the economic issues.The writings of early fiqh scholars teaching the Qur'an regarding existing economic problems were few and specific. This rope can be seen in the writings of early fiqh scholars teaching the Qur'an. The Qur'an mostly provides guidelines and prohibits the use of logic.This is what encouraged the emergence of virtuous scholars who work to organize committees to address new legal issues and develop legal logic (ushûl al-Fiqh) that can be applied to various segments of society.In addressing several issues, including economics, the scholars emphasize the Qur'an and the Sunnah of Prophet Muhammad as authoritative sources, along with various misdeeds committed by the followers of the prophet who arrived secretly. However, if they do not understand the legal implications in these summaries, they will apply analogies (qiyâs) and other derivation procedures to apply Sharia to new situations. Whenever a day passes, a number of fiqh mazhabs appear.  
Co-Authors Arifin Fauzi Lubis Batubara, Maryam Khairani, Devia Astry Lubis, Husnul Khotima YENNI SAMRI JULIATI NASUTION, YENNI SAMRI JULIATI Yulia Febrianti