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All Journal APPA : Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi
Sintia Wulandari
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Optimalisasi Media Sosial sebagai Sarana Dakwah: Studi Kasus Akun Instagram Masjid Raudhatul Jannah Musyaffa, Musyaffa; Winalis Armi; Sintia Wulandari; Anggela Anggun Sari; Faizul Ummah; Gion Mandra Guna
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2025): APPA : Jurnal Pengabdian kepada Masyarakat (INPRESS)
Publisher : Shofanah Media Berkah

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Abstract

Perkembangan teknologi informasi telah melahirkan peluang baru bagi penyebaran dakwah Islam melalui media sosial. Penelitian pengabdian ini berjudul Optimalisasi Media Sosial sebagai Sarana Dakwah: Studi Kasus Akun Instagram Masjid Raudhatul Jannah dengan tujuan menganalisis strategi pengelolaan konten dakwah digital, dampak sosial-religiusnya, serta tantangan yang dihadapi. Metode yang digunakan adalah Participatory Action Research (PAR) dengan melibatkan takmir, remaja masjid, dan jamaah sebagai subjek utama. Hasil pengabdian menunjukkan bahwa akun Instagram @masjid_raudhatuljannah_bkl mampu meningkatkan jangkauan dakwah, memperkuat keterlibatan jamaah, serta membangun citra masjid sebagai pusat dakwah modern. Strategi yang digunakan meliputi penyajian konten visual kreatif, segmentasi audiens generasi muda, serta interaksi aktif melalui fitur-fitur Instagram. Meski demikian, hambatan berupa keterbatasan literasi digital, konsistensi unggahan, dan tantangan etika tetap menjadi perhatian penting. Kesimpulannya, optimalisasi media sosial dapat menjadi instrumen strategis dalam transformasi dakwah masjid, asalkan dikelola secara profesional, konsisten, dan sesuai dengan prinsip Islam yang rahmatan lil alamin..
Entrepreneurial Marketing in the Era of Digital Transformation: A Systematic Literature Review on Social Media, Digital Capabilities, and MSME Performance Sintia Wulandari; Farida Febriati
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.13398

Abstract

Digital transformation has brought fundamental changes to marketing practices, particularly for micro, small, and medium enterprises (MSMEs) that increasingly rely on digital technologies to develop their businesses. Entrepreneurial Marketing (EM), which emphasizes innovation, proactiveness, creativity, and customer orientation, has undergone a significant shift when combined with the use of social media, e-commerce, and other digital capabilities. This study aims to analyze how EM practices have evolved within the context of digital transformation through a Systematic Literature Review (SLR) following the PRISMA 2020 guidelines. The search process was conducted using the Scopus database with a combination of the keywords “entrepreneurial marketing” and terms related to digitalization. From the screening process, seven articles met the inclusion criteria and were examined in depth using narrative–thematic synthesis techniques. Overall, this study reveals that the success of EM in the digital era depends heavily on the integration of technology, content creativity, data utilization, and adaptation to changes in digital consumer behavior. The findings of this SLR offer theoretical contributions to the development of next-generation EM models and provide future research agendas related to EM and digitalization within the MSME context.
Co-Authors Anggela Anggun Sari Faizul Ummah Farida Febriati Gion Mandra Guna Musyaffa, Musyaffa Winalis Armi