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All Journal Moneter : Jurnal Keuangan dan Perbankan
Bella Ayu, Roro
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Computer Science & IT Economics, Econometrics & Finance

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A Systematic Review Of Business Ethics And Professional Implementation: A Literacy Study In Digital Marketing Syakur, Abd.; Safriliana, Retna; Assih, Prihat; Mujairimi, Mujairimi; Bella Ayu, Roro
Moneter: Jurnal Keuangan dan Perbankan Vol. 13 No. 1 (2025): APRIL
Publisher : Universitas Ibn Khladun Bogor

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Abstract

The digital era has fundamentally transformed the business landscape, with digital marketing becoming the backbone of many companies' strategies. However, this rapid development has also given rise to significant ethical complexities, demanding deep consideration of business practices and professionalism. This research presents a Systematic Literature Review (SLR) to identify, analyse, and synthesize relevant academic literature on business ethics and professional implementation in the context of digital marketing. A rigorous SLR method is applied, including comprehensive searches in leading scientific databases, screening based on clear inclusion and exclusion criteria, and thematic data extraction and synthesis. The main focus of this review includes crucial issues such as consumer data privacy, transparency in digital advertising, misleading marketing practices, corporate social responsibility (CSR) on digital platforms, and the ethical implications of using artificial intelligence (AI) in marketing. The research findings indicate a gap between technological innovation and an adequate ethical framework, highlighting the urgent need for adaptive regulations, enhanced ethical literacy among practitioners, and the development of a code of ethics specific to the digital realm. The conclusion of this SLR provides critical insights for academics, practitioners, and policymakers to navigate the ethical complexities in the era of digital marketing, promoting more responsible and sustainable practices.
Digital Transformation and Innovative Business Models for Attaining Sustainable Competitive Advantage : Systematic Literature Review Syakur, Abd.; Zuhroh, Diana; Harmono, Harmono; Bella Ayu, Roro
Moneter: Jurnal Keuangan dan Perbankan Vol. 13 No. 2 (2025): JULI
Publisher : Universitas Ibn Khladun Bogor

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This systematic literature review explores the convergence of digital transformation and innovative business models in achieving a sustainable competitive advantage. As organizations increasingly adopt digital technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT), they are transforming their operations and enhancing customer experiences. Simultaneously, there is a growing emphasis on integrating sustainability into business strategies, with a focus on economic, environmental, and social sustainability. This review highlights the critical role of business model innovation in leveraging digital tools to create value while addressing the environmental and social impacts of business activities. The findings underscore the importance of combining digital transformation with sustainable practices to drive long-term growth, improve operational efficiency, and meet evolving regulatory and consumer expectations. Ultimately, businesses that successfully integrate these two forces are better positioned to thrive in an increasingly competitive and eco-conscious market.
Co-Authors Abd. Syakur Diana Zuhroh Harmono, Harmono mujairimi, mujairimi Prihat Assih Retna Safriliana