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All Journal Jurnal Dinamika Ekonomi Syariah
Muffida, Nur Indah
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Religion Economics, Econometrics & Finance

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MODEL OF COSTUMER SATISFACTION DETERMINANTS: SERVICE QUALITY, PRICE, AND ACCESSIBILITY AS KEY VARIABLES Muffida, Nur Indah; Djunaidi; Angga Rizka Lidiawan
Jurnal Dinamika Ekonomi Syariah Vol 12 No 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1556

Abstract

This study aims to determine the Influence of Service Quality, Price and Location on Consumer Satisfaction in Ndalem Gawanda Nganjuk. This study uses a quantitative approach with multiple linear regression analysis methods to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained by distributing questionnaires to 67 respondents using the accidental sampling method. The results showed that Service Quality, Price and Location have a positive and significant effect on Consumer Satisfaction. The better the quality of service provided, the more competitive the price offered, and the more strategic the location of Ndalem Gawanda, the higher the level of consumer satisfaction.
MODEL OF COSTUMER SATISFACTION DETERMINANTS: SERVICE QUALITY, PRICE, AND ACCESSIBILITY AS KEY VARIABLES Muffida, Nur Indah; Djunaidi; Angga Rizka Lidiawan
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Universitas Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1556

Abstract

This study aims to determine the Influence of Service Quality, Price and Location on Consumer Satisfaction in Ndalem Gawanda Nganjuk. This study uses a quantitative approach with multiple linear regression analysis methods to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained by distributing questionnaires to 67 respondents using the accidental sampling method. The results showed that Service Quality, Price and Location have a positive and significant effect on Consumer Satisfaction. The better the quality of service provided, the more competitive the price offered, and the more strategic the location of Ndalem Gawanda, the higher the level of consumer satisfaction.
Co-Authors Angga Rizka Lidiawan Djunaidi