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Pemberdayaan Masyarakat Petani Teh melalui Pengembangan Usaha Teh Lokal di CV Teh Giles Nuna, Kiarapedes – Purwakarta Junaedy, Eddy; Akmal, Agung Muhamad; Munawar, Deni Abdul; Fauzan, Fauzan; Nurjaman, Muhamad Iman; Fadilah, Nugraha Abdil; Faiz, Faiz; Nasrulloh, Rifki; Hidayat, Sopian; Abdurrahman, Zidan
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 4 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i4.8479

Abstract

CV Teh Giles Nuna is one of the small and medium enterprises (SMEs) in the agribusiness sector focusing on local tea processing in the Kiarapedes area, Purwakarta. This study aims to describe the forms of community empowerment carried out by the company toward local tea farmers and to identify the challenges in the production and marketing processes. A qualitative descriptive method was employed through field observation and document analysis. The findings indicate that community involvement in tea production has had a positive impact on the local economy. However, several obstacles persist, including limited production equipment, underdeveloped digital marketing strategies, and minimal government support. Further empowerment strategies are needed, such as training programs, modernization of production tools, and expanded distribution through collaboration with government agencies and digital platforms.
Contestation of Meanings in Procedural Democracy: Inter-Media Framing of President Prabowo’s Dialogue with Journalists Joan Imanuel Edon; Mirawati, Ira; Abdurrahman, Zidan; Aditya Anggara R.B.
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7150

Abstract

This study analyzes how Indonesian national media framed President Prabowo Subianto’s dialogue with seven senior journalists held in Hambalang on April 6, 2025, a moment positioned as a symbol of political openness during the early phase of his presidency. Employing a qualitative approach and Robert Entman’s framing analysis model, this research examines news coverage from six major media outlets — Kompas, Detik.com, IDN Times, Narasi, Liputan6, and TVOne — focusing on four framing dimensions: problem definition, causal diagnosis, moral evaluation, and treatment recommendation. The findings reveal a notable consensus across media in defining the core problem as a deficit in direct and transparent presidential communication on strategic national issues, with causes attributed to one-way and intermediary-based communication practices. However, variations emerge in moral judgments and proposed solutions, reflecting each outlet’s ideological orientation, editorial stance, and audience segmentation. While Kompas and Narasi adopt a more critical-constructive position emphasizing inclusivity and sustainability, IDN Times, Liputan6, and TVOne frame the dialogue more affirmatively as democratic progress, and Detik.com maintains a pragmatic and neutral tone. This study demonstrates that media framing of political dialogue is not neutral but constitutes a site of meaning contestation shaped by power relations. The findings contribute to political communication scholarship by highlighting how media simultaneously reproduce power narratives and perform a constrained watchdog role within Indonesia’s procedural democracy.