Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JAMBIS : Jurnal Administrasi Bisnis
Rachmawati, Annisa Widya Ayu
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Café Kozi Coffee Bekasi Selatan Nurbaiti, Dewi; Rachmawati, Annisa Widya Ayu
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 1: Februari 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i1.4877

Abstract

This research was conducted at Café Kozi Coffee Bekasi Selatan. Café Kozi Coffee Bekasi Selatan is a culinary café that offers a variety of food and beverage choices from several countries located in south Bekasi. The problem at Café Kozi Coffee Bekasi is facting tight competition amidst the increasing number of coffee shops and consumer preferences. The purpose of the study was to determine and analyze problems, obstacle and solutions to marketing strategies ti increase sales at Café Kozi Coffee Bekasi. Through the STP (Segmenting, Targeting, Positioning) analysis method and this marketing mix shows   that Kozi Coffee Bekasi can increase sales and survive in market share by identifying the right market segments, targeting potential customers effectively and positioning products to customers strategically.  
Co-Authors Nurbaiti, Dewi