JAMBIS : Jurnal Administrasi Bisnis
Vol. 5 No. 1: Februari 2025

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Café Kozi Coffee Bekasi Selatan

Nurbaiti, Dewi (Unknown)
Rachmawati, Annisa Widya Ayu (Unknown)

Article Info

Publish Date
28 Feb 2025

Abstract

This research was conducted at Café Kozi Coffee Bekasi Selatan. Café Kozi Coffee Bekasi Selatan is a culinary café that offers a variety of food and beverage choices from several countries located in south Bekasi. The problem at Café Kozi Coffee Bekasi is facting tight competition amidst the increasing number of coffee shops and consumer preferences. The purpose of the study was to determine and analyze problems, obstacle and solutions to marketing strategies ti increase sales at Café Kozi Coffee Bekasi. Through the STP (Segmenting, Targeting, Positioning) analysis method and this marketing mix shows   that Kozi Coffee Bekasi can increase sales and survive in market share by identifying the right market segments, targeting potential customers effectively and positioning products to customers strategically.  

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Journal Info
JAMBIS : Jurnal Administrasi Bisnis
Website

Abbrev

JUMABI

Publisher

Institut Ilmu Sosial dan Manajemen STIAMI

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

JAMBIS: Jurnal Administrasi Bisnis adalah jurnal akademik yang didedikasikan untuk mempublikasikan hasil penelitian mahasiswa dalam bidang ilmu administrasi bisnis. Jurnal ini bertujuan untuk memberikan wadah bagi mahasiswa untuk menyebarluaskan temuan penelitian mereka kepada komunitas akademik, ...