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p-Index From 2020 - 2025
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All Journal Journal of Digital Business and Innovation Management
Sitohang, Nobel
Unknown Affiliation
Decision Sciences, Operations Research & Management Library & Information Science

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UI Design and Informative Usefulness in Influencing Gen Z's Purchase Intention: A Systematic Literature Review with Python-Based Analysis on the Mediating Role of Attention Span in TikTok In-Feed Videos Sitohang, Nobel; Arifah, Ika Diyah Candra
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025-Article in Press
Publisher : Universitas Negeri Surabaya

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Abstract

This study presents a Systematic Literature Review (SLR) on the influence of UI design and informative usefulness on Gen Z's purchase intention, focusing on the mediating role of attention span within TikTok in-feed video advertisements. Using Python-based bibliometric and text mining tools, this review analyzes trends, research gaps, and theoretical frameworks in studies published from 2018 to 2024. Results show a significant correlation between engaging UI, valuable content, and short attention spans in driving purchase behaviors among Gen Z. The study identifies key factors influencing user interaction and suggests directions for future empirical research.
Co-Authors Arifah, Ika Diyah Candra