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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pengabdian Masyarakat IPTEK Journal of Education Research Journal of Digital Business and Innovation Management Celebes Journal of Community Services
Arifah, Ika Diyah Candra
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences

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ANALISIS DAMPAK MONETER, KESIAPAN TEKNOLOGI, DAN ANCAMAN KEAMANAN MATA UANG DIGITAL BANK SENTRAL (CBDC) Arifah, Ika Diyah Candra; Prasanna, Futari Maysya; Aziz, Muhammad Abdul; Erta, Erta
Journal of Digital Business and Innovation Management Vol. 1 No. 2 (2022): December 2022
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v1i2.50488

Abstract

Most central banks are exploring central bank digital currencies (CBDCs), and their work continues apace amid the Covid-19 pandemic. Central banks are moving into more advanced stages of CBDC engagement, progressing from conceptual research to practical experimentation. The CBDC (Central Bank Digital Currency) has certain benefits: it is account-based, interest-bearing and universally acceptable. CBDC is a monetary value stored electronically that represents the central bank's obligations and can be used by its users to make payments. This study aims to analyse Garuda's monetary impact, technology readiness and security threats (Indonesian CBDC) based on a systematic literature review conducted from 2020-2022. Publish and Perish are used for collecting articles data, and VosViewer is used for analyzing data that is further to be discussed. This research is expected to contribute knowledge about the state readiness of the CBDC implementation plan based on monetary, technological readiness and banking security perspectives.
Application of the Double Diamond Method in the UI/UX Website Redesign to Improve User Engagement, Experience, and Satisfaction of ABC Housing Syach, Irzha Nabhan; Arifah, Ika Diyah Candra; Kroft, Kroen van der
Journal of Digital Business and Innovation Management Vol. 4 No. 1 (2025): June 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study aims to implement the Double Diamond method in the redesign process of the UI/UX for the ABC Housing website located in Madura. The objective is to improve user engagement, experience, and satisfaction by applying a structured, user-centered design approach. The redesign process followed four key stages: Discover, Define, Develop, and Deliver, beginning with user needs analysis and culminating in the development of a high-fidelity prototype. To evaluate the effectiveness of the new design, the System Usability Scale (SUS) was employed, involving feedback from six respondents. The findings demonstrate that the redesigned website significantly enhanced key usability aspects, particularly navigation ease, visual attractiveness, and the overall user experience. These improvements suggest that the new interface aligns more closely with user expectations and behaviors, thereby increasing the likelihood of user satisfaction and sustained engagement. As a result, the redesigned platform is expected to attract greater interest and foster trust among prospective buyers. This, in turn, supports the company’s broader digital marketing strategy by positioning the website as a more effective tool for communication, promotion, and customer conversion. The study underscores the value of applying iterative design methodologies like Double Diamond in creating impactful digital solutions.
Penguatan Blue Economy Melalui Inovasi Kemasan Aktif Untuk Meningkatkan Masa Simpan Produk Kerupuk Ikan Tengiri UD Mekar Kabupaten Mojokerto Dewi, Renny Sari; Arifah, Ika Diyah Candra; Kharisma, Fresha; Reihan, Givvara; Kawakib, Afif Nurul
Jurnal Pengabdian Masyarakat IPTEK Vol. 5 No. 2 (2025): Edisi Juli 2025
Publisher : STMIK Triguna Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53513/abdi.v5i2.11458

Abstract

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor kelautan merupakan pilar penting dalam konsep Blue Economy. Studi kasus pada UMKM kerupuk ikan UD Mekar ini bertujuan untuk mengatasi permasalahan daya saing produk yang rendah akibat kemasan konvensional yang membatasi masa simpan dan citra produk. Melalui metode pengabdian masyarakat yang partisipatif dan kolaboratif, diimplementasikan inovasi teknologi berupa kemasan aktif (active packaging) yang dilengkapi penyerap oksigen. Hasil utama dari program ini menunjukkan keberhasilan yang signifikan, di mana masa simpan produk berhasil ditingkatkan secara drastis dari rata-rata 9 hari menjadi 40 hari, berdasarkan data percobaan yang tervalidasi. Keberhasilan teknis ini didukung oleh perancangan ulang desain kemasan yang lebih modern dan strategis untuk meningkatkan nilai jual, dengan target peningkatan omzet usaha minimal 15% dari skala bisnis yang telah berjalan. Kesimpulannya, program ini berhasil menjadi model percontohan yang efektif dalam transfer teknologi dari akademisi ke industri, yang menunjukkan bahwa kolaborasi erat mampu meningkatkan nilai tambah produk kelautan secara nyata dan memperkuat daya saing UMKM secara berkelanjutan.
Unveiling the Impact of AI-Driven Marketing on Customer Experience and Purchase Intention: A Systematic Literature Review Using Python-Based Bibliometric Analysis Agustina, Dewi Ayu; Arifah, Ika Diyah Candra
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

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Abstract

The integration of Artificial Intelligence (AI) in marketing has gained momentum as businesses seek to enhance customer experience and drive purchase intention. This study presents a systematic literature review (SLR) using Python-based bibliometric tools to analyze recent scholarly contributions from 2015 to 2025. By extracting and analyzing data from Scopus and Web of Science databases, we identify thematic trends, key contributors, and knowledge gaps in AI-driven marketing literature. Findings reveal a strong emphasis on personalization, customer engagement, and trust as mediators between AI applications and purchase intention. This paper provides a conceptual foundation for future empirical and experimental studies in AI marketing.
UI Design and Informative Usefulness in Influencing Gen Z's Purchase Intention: A Systematic Literature Review with Python-Based Analysis on the Mediating Role of Attention Span in TikTok In-Feed Videos Sitohang, Nobel; Arifah, Ika Diyah Candra
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study presents a Systematic Literature Review (SLR) on the influence of UI design and informative usefulness on Gen Z's purchase intention, focusing on the mediating role of attention span within TikTok in-feed video advertisements. Using Python-based bibliometric and text mining tools, this review analyzes trends, research gaps, and theoretical frameworks in studies published from 2018 to 2024. Results show a significant correlation between engaging UI, valuable content, and short attention spans in driving purchase behaviors among Gen Z. The study identifies key factors influencing user interaction and suggests directions for future empirical research.
Perceived Augmentation of Augmented Reality Features on Affective Response, Cognitive Response, and Purchase Intention: A Systematic Literature Review in the Context of Skincare Product on E-Commerce Platform Insaniyah, Syarifatul; Arifah, Ika Diyah Candra
Journal of Digital Business and Innovation Management Vol. 4 No. 2 (2025): December 2025
Publisher : Universitas Negeri Surabaya

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Abstract

This study explores how perceived augmentation of Augmented Reality (AR) features influences affective response, cognitive response, and purchase intention, with a specific focus on Somethinc products on e-commerce platforms. Utilizing a Systematic Literature Review (SLR) approach, Python-based bibliometric tools were employed to retrieve, clean, and analyze academic publications from databases such as Scopus, ScienceDirect, and IEEE Xplore. A total of 518 articles were initially identified using targeted keywords, and 58 met the inclusion criteria. Findings reveal consistent support for AR as a persuasive tool that enhances emotional engagement, mental processing, and ultimately drives purchase decisions—especially in the beauty and skincare industry. This review provides a foundation for future empirical research and offers theoretical and managerial implications in the domain of AR-driven social commerce.
Pengembangan Keterampilan Social Media Marketing bagi Guru dan Siswa untuk Mendukung Branding Sekolah di SMA Hasanudin Wajak Malang Fachmi, Muhammad; Thahirrah, Nadia Nur; Amelia, Ratih; Kharisma, Fresha; Arifah, Ika Diyah Candra
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

Transformasi digital mendorong institusi pendidikan untuk mengoptimalkan media sosial sebagai sarana strategis dalam membangun citra dan meningkatkan daya saing. SMA Hasanuddin Wajak Malang, sebagai sekolah berbasis pesantren tertua di wilayahnya, memiliki potensi keunggulan yang belum sepenuhnya terekspos melalui strategi pemasaran digital. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kapasitas guru dan siswa dalam mengelola social media marketing (SMM) guna memperkuat branding sekolah. Metode pelaksanaan mencakup asesmen kebutuhan, pelatihan, dan pendampingan berbasis praktik langsung. Materi yang diberikan meliputi konsep branding, perancangan konten, hingga analisis insight media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep branding dan keterampilan teknis SMM, yang ditunjukkan melalui kemampuan merancang konten kreatif dan menyusun content calendar. Selain itu, telah terbentuk tim media sosial permanen yang terdiri dari guru dan siswa, serta dirumuskan pembagian peran untuk mendukung konsistensi publikasi. Program ini juga meningkatkan kesadaran peserta akan pentingnya narasi lokal sebagai pembeda dalam pembangunan citra sekolah. Kegiatan berpotensi berkelanjutan melalui pendampingan virtual, evaluasi performa konten, dan penyusunan SOP pengelolaan media sosial. Secara keseluruhan, PkM ini berkontribusi dalam memperkuat branding sekolah berbasis media sosial dan dapat direplikasi pada institusi pendidikan serupa.
PENGARUH WEBSITE DESIGN DAN BRAND AWARENESS TERHADAP PURCHASE INTENTION PENGGUNA SHOPEE DI SURABAYA Rafli, Mohammad; Kharisma, Fresha; Rahman, Muhammad Fajar Wahyudi; Arifah, Ika Diyah Candra
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3720

Abstract

Introduction: This study examines how website design and brand awareness influence purchase intention among Shopee users in Surabaya, Indonesia, given the intense competition among e-commerce platforms and the need to understand key drivers of consumers’ buying decisions. Methods: A quantitative explanatory design was employed using an online questionnaire survey. Respondents were Shopee users residing in Surabaya, aged 17–40 years, and had made purchases on Shopee within the last year. The sample was selected through purposive sampling, and the analysis applied Structural Equation Modelling–Partial Least Squares (PLS-SEM) by assessing both the measurement model (reliability and validity) and the structural model (path significance and explained variance).Results: The findings show that brand awareness has a positive and significant effect on purchase intention (O = 0.656; t = 6.763; p = 0.000), while website design has a positive but non-significant effect (O = 0.172; t = 1.806; p = 0.072). The model explains a moderate proportion of variance in purchase intention (R² = 0.588), indicating that brand-related factors play a more decisive role than interface design in shaping purchase intentions on an established marketplace platform.Conclusion and suggestion: Overall, the results indicate that brand awareness is the key factor influencing purchase intention among Shopee users in Surabaya, while website design shows a positive but non-significant effect. Therefore, strengthening brand awareness should be prioritized, supported by maintaining an adequate website design to ensure a positive user experience. Keywords: Brand Awareness, Purchase Intention, Website Design
Analisis Potensi Pariwisata Kota Batu Berdasarkan Kesiapan Teknologi dan Pariwisata: Strategi Menuju Destinasi Wisata Cerdas Muamalah, Mahdinatin; Ardiansyah, Achmad Eka; Zamia, Zahra Aulia Maulida; Efendy, Hesa Ramadhana; Arifah, Ika Diyah Candra
Journal of Education Research Vol. 6 No. 4 (2025)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v6i4.2601

Abstract

Penelitian ini bertujuan untuk menganalisis potensi pariwisata Kota Batu melalui pendekatan technology readiness dan tourism readiness. Sebagai salah satu destinasi unggulan di Jawa Timur, Kota Batu memiliki kekayaan alam dan destinasi buatan yang menarik. Namun, optimalisasi potensi ini sangat bergantung pada kesiapan digital dan infrastruktur pendukung. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode observasi, wawancara mendalam, dan studi literatur. Hasil menunjukkan bahwa meskipun inisiatif digital seperti QRIS dan aplikasi wisata telah diterapkan, adopsi teknologi belum merata, khususnya di kalangan pelaku UMKM. Di sisi lain, sektor pariwisata menunjukkan kesiapan tinggi dalam daya tarik, partisipasi masyarakat, dan dukungan kelembagaan. Rekomendasi yang dihasilkan meliputi peningkatan literasi digital, pengembangan sistem digital terpadu, dan kolaborasi lintas sektor guna mendukung pengembangan pariwisata berbasis teknologi yang inklusif dan berkelanjutan.
Co-Authors Agustina, Dewi Ayu Ardiansyah, Achmad Eka Efendy, Hesa Ramadhana Erta, Erta Fresha Kharisma Insaniyah, Syarifatul Kawakib, Afif Nurul Kroft, Kroen van der Muamalah, Mahdinatin Muhammad Fachmi Prasanna, Futari Maysya Rafli, Mohammad Rahman, Muhammad Fajar Wahyudi Ratih Amelia, Ratih Reihan, Givvara Renny Sari Dewi RR. Ella Evrita Hestiandari Sitohang, Nobel Syach, Irzha Nabhan Thahirrah, Nadia Nur Zamia, Zahra Aulia Maulida