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All Journal E-JRM
Dirgabangsa, Maulana Arlando
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Economics, Econometrics & Finance

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Penerapan Strategi Promosi Wisata Melalui Video Cinematic Untuk Meningkatkan Daya Tarik Wisatawan Pasca Pandemi Covid-19 (Studi Kasus: Pantai Teluk Asmara, Malang) Dirgabangsa, Maulana Arlando; Wahono, Budi; Khalikussabir, Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to examine the effectiveness of tourism promotion strategies through cinematic video in enhancing tourist attraction after the COVID-19 pandemic, with a case study at Teluk Asmara Beach, Malang Regency. The research uses a descriptive qualitative approach and a case study method, with data collection techniques including observation, interviews, and documentation. The results show that cinematic video promotion has a significant impact on increasing tourist visits, shaping a strong destination image, and strengthening the local community's economy. This strategy is considered highly effective in supporting the recovery of the tourism sector through digital media. Keywords: Promotion Strategy, Cinematic Video, Tourist Attraction, Digital Tourism, Post-Pandemic.
Co-Authors Khalikussabir, Khalikussabir