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All Journal Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Sukmawati, Kartika
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Economics, Econometrics & Finance Education Library & Information Science

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Studi Empiris Pengaruh Persepsi Kemudahan dan Manfaat terhadap Keputusan Menggunakan QRIS di Tangerang Adji, Muhammad Azrival Sentanu; Sukmawati, Kartika
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 2 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i2.148

Abstract

This study aims to analyze the influence of perceived ease of use and perceived usefulness on the decision to use Quick Response Code Indonesian Standard (QRIS) in the Tangerang area. The research employs a quantitative method with a primary data approach, collected through the distribution of questionnaires to 100 respondents who have used QRIS. The sampling technique used is non-probability sampling with a purposive sampling approach. Data analysis includes validity testing, reliability testing, multicollinearity testing, heteroscedasticity testing, normality testing, multiple linear regression analysis, F-test (simultaneous), t-test (partial), and the coefficient of determination (R²). The results of the analysis show that perceived ease of use and perceived usefulness simultaneously have a significant influence on the decision to use QRIS. However, partially, only perceived usefulness has a significant effect on the decision to use QRIS, while perceived ease of use does not show a significant influence. These findings indicate that although ease of use is important, the usefulness perceived by users is the key factor in driving the decision to use QRIS in Tangerang.
Pengaruh e-Recruitment dan Reputasi Perusahaan terhadap Minat Melamar Pekerjaan pada Generasi Z Haq, Anida Shabrina; Sukmawati, Kartika
INVESTASI : Inovasi Jurnal Ekonomi dan Akuntansi Vol. 3 No. 4 (2025): Artikel Penelitian
Publisher : Soratekno Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/investasi.v3i4.214

Abstract

This study aims to analyze the effect of e-recruitment and company reputation on interest in applying for jobs in Generation Z, both partially and simultaneously. The method used is descriptive quantitative with primary data collected through an online questionnaire to 100 respondents drawn using a purposive sampling technique. Data analysis tools used IBM SPSS Statistics 26 through validity and reliability tests, classical assumption tests, and multiple linear regression tests and hypothesis testing (t test, f test, and coefficient of determination). The results showed that e-recruitment and company reputation have a positive and significant effect on the interest in applying for jobs in Generation Z, both partially and simultaneously. This finding emphasizes the importance of considering recruitment factors or schemes and company reputation as one of the strategies to improve the quality of human resources in a company.
Co-Authors Adji, Muhammad Azrival Sentanu Haq, Anida Shabrina