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All Journal Jurnal Abdimas Peradaban
Damaianti, Indri
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Social Sciences

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Implementation of the SERVQUAL Method in Service Quality to Increase Student Satisfaction and Loyalty in Tutoring Damaianti, Indri; Devi, Wiara Sanchia Grafita Ryana; Afiany, Fitri Dewi; Salam, Fenny Noor; Nurrahmi, Rifni
Jurnal Abdimas Peradaban Vol. 3 No. 1 (2022): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/kjn9jn04

Abstract

The rapid development in the industrial world causes the importance of a company to provide good service to its customers so that customers will feel satisfied and become loyal to the company. This also applies to companies engaged in tutoring services. Improving service quality can be implemented by implementing the SERVQUAL method to increase satisfaction and loyalty for tutoring students. This research will use qualitative methods with data from previous studies. The research concludes how the implementation of the SERVQUAL method in the service delivery process produces satisfaction for customers or students. This customer satisfaction will then continue to be maintained, leading to loyalty, and customers will not go to other competitors.
Co-Authors Afiany, Fitri Dewi Devi, Wiara Sanchia Grafita Ryana Nurrahmi, Rifni Salam, Fenny Noor