Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Mahasiswa
Sudarso, Dian Mulyaningtyas
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementasi Pendekatan PjBL dalam Pengembangan Media Pembelajaran Warehouse & Inventory Mulyana, Andi Erna; Sudarso, Dian Mulyaningtyas; Syafrina, Mia; Setiyanto, Adi Irawan; Hasanah, Afriyanti
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.700

Abstract

Penelitian ini bertujuan mengembangkan media pembelajaran Warehouse & Inventory berbasis Project-Based Learning (PjBL) dengan pendekatan ADDIE (Analysis, Design, Development, Implementation, Evaluation). Metode yang digunakan adalah Research and Development (R&D). Produk yang dihasilkan berupa modul dan video pembelajaran, dievaluasi melalui uji validitas menggunakan kuesioner serta analisis T-test pada hasil pre-test dan post-test. Hasil menunjukkan adanya peningkatan pengetahuan mahasiswa setelah penggunaan media pembelajaran. Sebanyak 47 mahasiswa memberikan penilaian baik hingga sangat baik terhadap modul, khususnya dalam membantu pemahaman istilah terkait. Penilaian terhadap video menunjukkan konten sangat baik, mendorong pembelajaran mandiri, diskusi kelompok, serta memudahkan pemahaman konsep inti materi.
The effect of online customer review and perceived risk on purchase decisions: A study of Somethinc consumers on the TikTok shop platform Syafrina, Mia; Asyifa, Pramitha; Firdaus, Fadli; Sudarso, Dian Mulyaningtyas; Mulyana, Andi Erna
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12040

Abstract

This study analyzes the effects of online customer reviews and perceived risk on Somethinc consumers’ purchase decisions on TikTok Shop in Batam. A quantitative survey was conducted with 100 Generation Z respondents aged 15–24 years who had previously purchased Somethinc through TikTok Shop. Data were collected using a 4-point Likert questionnaire distributed via Google Forms and analyzed with multiple linear regression. The results show that online customer reviews have a positive and statistically significant effect on purchase decisions, while perceived risk has a negative but insignificant effect. Together, the two variables explain 36.8% of the variance in purchase decisions. These findings highlight the strategic role of user-generated reviews in shaping Gen Z consumers’ purchasing behavior and suggest that perceived risk may be less salient for a well-known local beauty brand operating on a popular social commerce platform.
Co-Authors Adi Irawan Setiyanto Afriyanti Hasanah Andi Erna Mulyana Asyifa, Pramitha Fadli Firdaus Mia Syafrina