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All Journal Jurnal Kewirausahaan dan Inovasi
Putra, Ronald Fajar Ardiva
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Decision Sciences, Operations Research & Management Environmental Science Social Sciences

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Business Planning Study for the Packaged Sambal Brand Neraka Sambal Putra, Ronald Fajar Ardiva; Handrito, Radityo Putro
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Market interest and demand for the food industry, particularly packaged sambal, continue to rise. A comprehensive business plan for a packaged sambal business called Neraka Sambal is an effective process for strategizing the development of growing interest, variety, and uniqueness in the food industry, especially in packaged sambal. The main objective of this business planning study is to analyze the prospects of establishing a packaged sambal business named Neraka Sambal using descriptive qualitative research and literature studies. The technique for validating data includes business analysis observation methods, competitor product trials, interview results, and documentation. The results of this analysis form the basis for strategic planning across all aspects of the business that will be used to survive and face competition. Based on the data analysis obtained, Neraka Sambal has high potential to compete in the packaged sambal market. It prioritizes key aspects such as consistency, product development, marketing strategy, operational design, production design, management design, financial design, and development strategies that encompass new product innovation and market expansion. This business planning study serves as a practical guide and support to optimize business aspects and achieve sustainable business growth.
Co-Authors Radityo Putro Handrito