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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Kewirausahaan dan Inovasi
Danendra, Rafi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Purpose – This study aims to examine the effects of entrepreneurial orientation and innovation on firm performance among chip businesses in Batu City. Design/Methodology/Approach – This study employs an explanatory quantitative research design. Data were collected from 71 chip business owners in Batu City using a saturated sampling technique. The data were processed and analyzed using IBM SPSS version 25.0 to examine the relationships between entrepreneurial orientation, innovation, and firm performance through statistical testing. Findings – The results indicate that entrepreneurial orientation has a positive and significant effect on firm performance. This finding demonstrates that entrepreneurial orientation enables businesses to improve performance by being more responsive to market opportunities and competitive changes. Innovation also has a positive and significant effect on firm performance, indicating that product and process improvements, including changes in production raw materials, contribute to enhanced business outcomes.   Originality/Value This research is original in empirically examining the combined influence of entrepreneurial orientation and innovation within a regional chip industry context. The findings provide practical value by guiding business owners to improve performance through opportunity-seeking behavior and production innovation.
The Influence of Product Quality and Price on Purchase Decisions with Brand Image as a Mediating Variable (A Survey on Local Patrobas Shoe Users Among Gen-Z in Sukabumi City) Danendra, Rafi; Jhoansyah, Dicky; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7908

Abstract

This study aims to analyze the influence of product quality and price on purchase decisions with brand image as a mediating variable among Patrobas shoe users in the Gen-Z demographic in Sukabumi. A quantitative approach was used with SEM-PLS analysis involving 200 respondents. The results indicate that product quality and brand image significantly affect purchase decisions, while price does not have a direct effect. However, brand image mediates the influence of product quality and price on purchase decisions. The findings provide strategic recommendations for companies to enhance brand image and product quality perception
Co-Authors Dicky Jhoansyah Kokom Komariah Rofiaty