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All Journal JURNAL MANAJEMEN MOTIVASI Jurnal Kewirausahaan dan Inovasi
Danendra, Rafi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research was conducted with the aim of knowing the effect of Entrepreneurial Orientation and Innovation on Firm Performance in chip businesses in Batu City. This type of research uses an explanatory type with a quantitative approach. The sampling technique used used the saturated sampling method to 71 respondents from the entire population of chip businesses in Batu City. Data processing was carried out using IBM SPSS software version 25.0. The results of this study conducted involving several series of tests show the results that Entrepreneurial Orientation has a positive and significant effect on Business Performance. Entrepreneurial orientation is able to improve business performance by being responsive to existing opportunities. The role of innovation also has a positive and significant effect on business performance. Innovation is able to improve business performance by making changes to production raw materials.
The Influence of Product Quality and Price on Purchase Decisions with Brand Image as a Mediating Variable (A Survey on Local Patrobas Shoe Users Among Gen-Z in Sukabumi City) Danendra, Rafi; Jhoansyah, Dicky; Komariah, Kokom
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7908

Abstract

This study aims to analyze the influence of product quality and price on purchase decisions with brand image as a mediating variable among Patrobas shoe users in the Gen-Z demographic in Sukabumi. A quantitative approach was used with SEM-PLS analysis involving 200 respondents. The results indicate that product quality and brand image significantly affect purchase decisions, while price does not have a direct effect. However, brand image mediates the influence of product quality and price on purchase decisions. The findings provide strategic recommendations for companies to enhance brand image and product quality perception
Co-Authors Dicky Jhoansyah Kokom Komariah Rofiaty