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All Journal JAM : Jurnal Aplikasi Manajemen JAIM (Jurnal Abdi Masyarakat) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Manajemen Kesatuan Jurnal Manajemen Pemasaran dan Perilaku Konsumen Jurnal Kewirausahaan dan Inovasi
Rofiaty
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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 1 
Knowledge Sharing and Organizational Performance: Case Study in Indonesia Service Company Ine Madinatul Munawaroh; Rofiaty; Ainur Rofiq
Jurnal Mebis Vol. 9 No. 2: December 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v4i2.598

Abstract

This study aims to explore the role of knowledge sharing at PT. Malika Goenawan Erawisata in achieving organizational performance. This study used qualitative approach by phenomenology design to describe the applied model of knowledge sharing including knowledge acquisition, knowledge dissemination, and responsiveness of the knowledge. The collecting data used in-depth interview to 13 informants such as the leaders, employees, and customers. The data analysis used the interactive model of miles and Huberman. This study found that the applied model of knowledge sharing in knowledge acquisition acquired from customers, employees, the tacid knowledge of company's leaders, and seminars. In addition, the knowledge sharing model in knowledge dissemination involved meetings, direct communication, and the use of information technology such as social media. Meanwhile, the responsiveness of the knowledge lead to make tasks easier to accomplished, especially in marketing strategy planning. Furthermore, the organizational performance well established. But, overall, the knowledge sharing was processed conventionally and the knowledge dissemination was not spread yet proportionally to the whole employees. Hence, it needs the creative and innovative program to motivate employees and increase organizational performance optimally.
The Balanced Scorecard Method as an Implementation of Company Performance Evaluation Firmaniansyah, Shafa' Sania; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.1.08

Abstract

Purpose – Company mergers have become a crucial strategy to enhance corporate performance, especially for state-owned enterprises (SOEs) in facing global competition. This study aims to evaluate the performance changes of PT. Alur Pelayaran Barat Surabaya (APBS) two years post-merger using the balanced scorecard approach.    Design/methodology/approach – The study employs a qualitative method with data collection techniques including documentation, questionnaires, and interviews. Key informants consist of the CEO and directors in the fields of commercial, operations, engineering, human resources, general affairs, and finance, supported by two additional informants.   Findings – The results indicate that, from a financial perspective, the company's performance is considered excellent based on ROE, NPM, and ROA indicators. From the customer perspective, the evaluation of business model innovation, operational, and CSR performance is categorized as good. In the internal business process perspective, the number of transactions increased, and the innovation interest index is also categorized as good. However, in the growth and learning perspective, employee training has not met the standards, although employee productivity and satisfaction are considered good. These findings imply the need for improvement in employee training programs to support long-term growth while maintaining and enhancing performance in other aspects. Originality/value – This research contributes originality by applying the balanced scorecard framework to assess post-merger performance in a state-owned shipping company context, which is rarely examined in existing literature. The findings offer practical value by highlighting specific strengths and weaknesses across financial, customer, internal process, and learning perspectives to support strategic decision-making.
Driving Business Performance Through Entrepreneurial Orientation and Innovation Danendra, Rafi; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research was conducted with the aim of knowing the effect of Entrepreneurial Orientation and Innovation on Firm Performance in chip businesses in Batu City. This type of research uses an explanatory type with a quantitative approach. The sampling technique used used the saturated sampling method to 71 respondents from the entire population of chip businesses in Batu City. Data processing was carried out using IBM SPSS software version 25.0. The results of this study conducted involving several series of tests show the results that Entrepreneurial Orientation has a positive and significant effect on Business Performance. Entrepreneurial orientation is able to improve business performance by being responsive to existing opportunities. The role of innovation also has a positive and significant effect on business performance. Innovation is able to improve business performance by making changes to production raw materials.
Switching Behavior pada Konsumen Klinik Kecantikan di Kota Surabaya Yulfajar, Amrina; Rofiaty
Jurnal Aplikasi Manajemen Vol. 12 No. 1 (2014)
Publisher : Universitas Brawijaya, Indonesia

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Abstract

This study used qualitative method with phenomonlogy apparoach, to have a deep insight of switching behavior of beauty cliniq consumer. The phonemena is describe as the pattern of first swithing behavior of first decision of beauty cliniq and then switch into another beauty cliniq. The informant of this study are collected by using snowball sampling method. Collecting data in this study through in-depth interview process to each informant. Data analysis was done by coding. In the next phase, the researcher makes the descriptive data from interviews with informants to obtain the switching berhavior patterns of beauty clinic consumer according to the categories that have been found.Based on the data analysis, it is found there are two themes why consumers choose the beauty clinic for the first time, there are Reference Group Influence and Availability of Doctor. When Switching to another beauty clinic, found four themes, there are, Reference Group Influence, Convenience, Service, and Core Services Failure. At the end of the study, there were no relationships between demographic data informants with the results of the study.
PENINGKATKAN KETAHANAN KUALITAS PRODUK MELALUI BANTUAN PENGEMASAN PRODUK DAN PENGENALAN PEMASARAN DIGITAL PADA USAHA MIKRO KECIL OLEH OLEH KHAS TRENGGALEK Rofiaty; Sumiati; Oktaria Ardika Putri
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6570

Abstract

MSEs from the typical city of Trenggalek are the targeted targets for community service implementation. Through the creation of Instagram content, product content, QRIS, and initiatives to improve the attractiveness of items with good packaging that can last longer, the goal of this activity is to promote product durability and market coverage so that it is more well-known in other areas. In addition to making the product more robust, high-quality, long-lasting, and less prone to damage, the goal is to boost its competitiveness by offering stickers to help with product packaging, which should encourage entrepreneurs and lead to more prosperous enterprises. Since they have typically been entrepreneurs for decades—even in the second generation or more—this practice will help them to become more tough, robust, and unflappable when dealing with the problems of a chaotic and quickly changing world. Since the next generation must remain youthful at heart, they will also be introduced to entrepreneurial traits, such as being loyal to God Almighty, honest, imaginative, and creative, having a strong sense of self-worth, having the guts to take quantifiable business risks, and enjoying change. surroundings.
Implementation of Corporate Social Responsibility Program Responsibility Program Im-plementation with The Triple Bottom Line Approach Kamal, Iqbal; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 3 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.3.24

Abstract

This study evaluates the Corporate Social Responsibility (CSR) practices of PT Greenfields Indonesia Dairyfarm 1 Malang using the Triple Bottom Line (TBL) framework, which emphasizes three key dimensions: People, Planet, and Profit. Employing a qualitative descriptive approach, data were gathered through interviews, observations, and documentation. The findings reveal that PT Greenfields has successfully carried out CSR initiatives across all TBL dimensions. In the People aspect, the company has contributed to community welfare, healthcare, education, and infrastructure. The Profit dimension is addressed through community empowerment and partnerships involving dairy cow farming and forage crops like dwarf elephant grass and corn stalks. The Planet component includes environmental sustainability efforts such as reforestation and greening initiatives. Despite these achievements, weaknesses remain in the People aspect, particularly concerning infrastructure development. To address these shortcomings, the study suggests (a) enhancing supervision, (b) strengthening collaboration with community leaders to increase public satisfaction, (c) broadening the scope of infrastructure-related CSR activities, and (d) involving more community members in CSR programs. Moreover, leveraging positive CSR outcomes is recommended to reinforce the company’s long-term sustainability and public legitimacy.
Competitive Strategy Analysis in The Society 5.0 Era Using the Meta-SWOT Approach Widodo, Fadhillah Rayhan; Rofiaty
Jurnal Kewirausahaan dan Inovasi Vol. 4 No. 4 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jki.2025.04.4.05

Abstract

This study aims to identify and analyze appropriate competitive strategies for Tugu Malang, an online media company based in Malang City. Data were collected through questionnaires, document reviews, and interviews with nine informants, including company management and deputy editors-in-chief from three competing firms. The study applies the Meta-SWOT approach, using the Resource-Based View (RBV) to assess internal factors and the PESTEL framework for external factors. The RBV analysis reveals that Tugu Malang possesses twelve key resources and capabilities that are rare, hard to imitate, and well-organized, such as funding sources, organizational culture, workforce skills, customer satisfaction, technology investment, human resource development, quality control, legal compliance, employee retention, marketing media, pricing, and product variety. The PESTEL analysis identifies external opportunities and threats, including local government support, political dynamics, technological innovation, community engagement, economic instability, and shifting legal regulations. Based on the Grand Strategy Matrix, Tugu Malang is positioned in Quadrant I, indicating a strong strategic position. The most suitable strategies include intensive efforts such as market penetration, market development, and product development. These findings offer practical insights for digital media organizations navigating competition in the Society 5.0 era.
Understanding Consumer Loyalty to Revlon: An Empirical Study of Product Quality and Brand Image Salmadiva, Jacynda; Rofiaty
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 4 No. 2 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2025.04.2.08

Abstract

The objective of this research is to identify the effects of product quality and brand imageonthe loyalty of Revlon consumers in Mojokerto City. This quantitative explanatory studywasconducted to develop and validate the causal relationships between its variables through hypothesis testing. From the population of Revlon consumers residing in Mojokerto City, 110people were selected as the respondents through non-probability sampling methodandpurposive sampling technique. The research instruments have been tested for reliabilityandvalidity, and the acquired data was processed through multiple linear regression after passingthe classical assumption tests. All of the statistical processes were performed inIBMStatistics 25. This study finds that product quality positively and significantly influences the consumer loyalty and that brand image also positively and significantly affects the consumer loyalty. Based on the findings, it can be concluded that product quality and brandimagesimultaneously influence the loyalty of Revlon consumers in Mojokerto City.
Exploration and Exploitation Strategy for Innovation and Competitive Advantage of Companies Hikam, Haikal Muhammad; Rofiaty; Susilowati, Christin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4106

Abstract

This study aimed to analyze the exploration and exploitation strategies implemented by one of the largest orchid producers in East Java. The research method employed a qualitative approach using a case study, with data collection techniques including in-depth interviews, observation, and documentation. The data were analyzed using qualitative descriptive techniques through data reduction, presentation, and systematic conclusion drawing based on field findings. The results show that the company’s exploration strategies in the internal aspect include inclusivity, adaptive culture, digital-based financial management, product and process innovation, as well as the implementation of information systems, while external exploration focuses on value and new market creation, empowerment of plasma farmers, differentiation, and the adoption of new technologies. Meanwhile, internal exploitation strategies involve transparency, strengthened control, employee competency improvement, product and process development, and enhancement of information quality, whereas external exploitation is carried out through value and market improvement, collaboration with plasma farmers, product modification, and optimization of existing technologies. In conclusion, the consistent combination of exploration and exploitation strategies strengthens the company’s competitive position while ensuring the business sustainability in the dynamic orchid industry.  
Co-Authors Ainur Rofiq Amrina Yulfajar Christin Susilowati Danendra, Rafi Firmaniansyah, Shafa' Sania Hikam, Haikal Muhammad Ine Madinatul Munawaroh Kamal, Iqbal Oktaria Ardika Putri Salmadiva, Jacynda Sumiati Widodo, Fadhillah Rayhan