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All Journal Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Jihan Atifa
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Segmentasi Penerapan Harga Produk Kacamata Berdasarkan Segmentasi Pasar di Optik YAR Padang Fadjar Adhiyaksa; Jihan Atifa; Yuliana Fransiska; Vivi Nila Sari
Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat Vol. 2 No. 3 (2025): Juli : Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/bersama.v2i3.1862

Abstract

Effective pricing is a key factor in enhancing competitiveness and customer satisfaction in the optical industry. This study aims to analyze the pricing strategy of eyeglass products based on market segmentation at Optik YAR Padang. Market segmentation was conducted by grouping consumers according to demographic, psychographic, and purchasing behavior characteristics. The research employed a quantitative approach using survey questionnaires distributed to customers, and the data were analyzed using cross-tabulation and chi-square tests. The results show significant differences in price preferences among various market segments, particularly based on age, income level, and the purpose of eyeglass use (fashion or vision correction). The findings recommend that Optik YAR implement differentiated pricing strategies tailored to each target segment, such as economic pricing for students and premium pricing for professionals. By applying segmentation-based pricing strategies, the company can improve customer loyalty and sales efficiency.
Upaya Perencanaan dan Pengembangan SDM Guna Meningkatkan Produktivitas dan Efektivitas pada Perusahaan Suzuki Cabang Sutomo Jihan Atifa; Tri Yoma Elsa; Viona Billa Ababil; Yuliana Fransiska; Ramdani Bayu Putra
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4106

Abstract

This study aims to examine the efforts in human resource (HR) planning and development to enhance productivity and work effectiveness at Suzuki Company, Sutomo Branch. Well-structured HR planning and competency development strategies are considered crucial factors in supporting the achievement of operational targets and improving overall company performance. The research adopts a descriptive qualitative approach with data collected through interviews, observations, and document analysis. The findings indicate that continuous training programs, regular performance evaluations, and structured career management have a positive impact on employee motivation and operational efficiency. Therefore, focused and consistent HR planning and development are essential strategies for creating competitive advantages amidst the increasingly intense competition in the automotive industry.
Co-Authors Fadjar Adhiyaksa Putra, Ramdani Bayu Tri Yoma Elsa Viona Billa Ababil Vivi Nila Sari Yuliana Fransiska