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All Journal Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Tri Yoma Elsa
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Strategi dan Optimalisasi Peran Human Resources dalam Meningkatkan Employee Engagement pada UMKM D’Sruput Lubuk Begalung Padang Bunga Henida Putri; Adis Putra Syahditia; Muhammad Abdul Razaq; Muhammad Irvan; Tri Yoma Elsa; Vivi Nila Sari
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 3 No. 1 (2026): Februari : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v3i1.1266

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting national economic growth, particularly through job creation and strengthening the local economy. However, many MSMEs still face limitations in human resource (HR) management, particularly in enhancing employee engagement. Low employee engagement can impact productivity, service quality, and business profitability. This study aims to analyze strategies and optimize the role of Human Resources (HR) in enhancing Employee Engagement at the D'Sruput Lubuk Begalung Padang MSME. The study employed a qualitative approach with a case study method. Data were collected through direct observation and interviews with the business owner and employees. The results showed that the implementation of two-way communication, flexible work arrangements, employee involvement in simple decision-making, and employee reward and development systems can increase motivation, loyalty, and work commitment. Consistently implemented HR strategies have been shown to play a significant role in strengthening employee engagement and maintaining the competitiveness of MSMEs.
Upaya Perencanaan dan Pengembangan SDM Guna Meningkatkan Produktivitas dan Efektivitas pada Perusahaan Suzuki Cabang Sutomo Jihan Atifa; Tri Yoma Elsa; Viona Billa Ababil; Yuliana Fransiska; Ramdani Bayu Putra
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 2 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i2.4106

Abstract

This study aims to examine the efforts in human resource (HR) planning and development to enhance productivity and work effectiveness at Suzuki Company, Sutomo Branch. Well-structured HR planning and competency development strategies are considered crucial factors in supporting the achievement of operational targets and improving overall company performance. The research adopts a descriptive qualitative approach with data collected through interviews, observations, and document analysis. The findings indicate that continuous training programs, regular performance evaluations, and structured career management have a positive impact on employee motivation and operational efficiency. Therefore, focused and consistent HR planning and development are essential strategies for creating competitive advantages amidst the increasingly intense competition in the automotive industry.
Co-Authors Adis Putra Syahditia Bunga Henida Putri Jihan Atifa Muhammad Abdul Razaq Muhammad Irvan Putra, Ramdani Bayu Viona Billa Ababil Vivi Nila Sari Yuliana Fransiska