Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
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This Author published in this journals
All Journal Journal of Humanities and Social Studies Riwayat: Educational Journal of History and Humanities
Kurniasari, Dina Rizky
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The Marketing Communication Strategy of RSIA Bunda Jakarta Through Instagram Social Media to Enhance Brand Awareness Kurniasari, Dina Rizky
Riwayat: Educational Journal of History and Humanities Vol 7, No 1 (2024): Januari, History of Education, and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v7i1.36625

Abstract

The development of the health sector in Indonesia has made significant progress, reflected in the increase in the number of hospitals in Indonesia. As the sector grows, people are increasingly realizing the importance of quality healthcare. This phenomenon is the basis for strategic steps of hospitals, such as RSIA Bunda Jakarta which utilizes Social Media, especially Instagram, as the main means of carrying out marketing activities. This research uses the basis of marketing communication theory, especially in the context of message media strategy. This research adopts qualitative methodology with a descriptive approach. Data are obtained by data collection techniques through observation, interviews and documentation. The results showed that RSIA Bunda Jakarta has set their marketing goals on Instagram as the main means of maintaining existence and increasing brand awareness. The right segmentation of the female and Gen Z audience confirms RSIA Bunda Jakarta's understanding of the preferences and needs of their target market. The messaging strategy is supported by accurate medical information, engaging educational content, and active interaction with the audience thus strengthening credibility. As well as at the media strategy stage, adjusting Instagram content and features to audience needs, choosing the right upload time, and utilizing influencer moments and engagement. Overall, this study concluded that the marketing team of RSIA Bunda Jakarta itself has succeeded in carrying out marketing communication strategies through Instagram to increase brand awareness.
Women’s Participation in the #FDSustainabeauty Campaign on Beauty Waste Management Kurniasari, Dina Rizky; Pramiyanti, Alila
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.12213

Abstract

The growth of Indonesia's beauty industry has led to increased consumption of cosmetic products, contributing significantly to packaging waste. The #FDSustainabeauty campaign initiated by Female Daily Network aims to educate the public about sustainable beauty practices and waste management. This study analyzes the participation of women, as dominant consumers of beauty products, in the campaign across four stages: decision-making, implementation, utilization, and evaluation. Using a qualitative case study approach, data were collected through in-depth interviews, observations, and documentation. Results indicate that while women were not involved in decision-making, they actively participated during implementation and showed varying levels of ecological reflection in the utilization stage. However, formal mechanisms for evaluation were lacking. This study emphasizes the strategic role of visual narratives, incentives, and digital engagement in shaping women’s participation in environmental initiatives. The findings contribute to the literature on ecofeminism and participatory communication, offering practical insights for future sustainable campaigns.
Co-Authors Alila Pramiyanti