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All Journal Media Komunikasi FPIPS Jurnal Sosioteknologi Komuniti : Jurnal Komunikasi dan Teknologi Informasi Journal of Humanities and Social Studies Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Prosiding Konferensi Nasional PKM-CSR eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Spektrum Komunikasi Toplama
Alila Pramiyanti
Universitas Telkom
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Transportation Other

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Motif Remaja dalam Menggunakan Media Baru (Studi Pada Remaja di Daerah Sub-Urban Kota Bandung) Pramiyanti, Alila; Putri, Idola Perdini; Nureni, Reni
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume VI, No. 2, September 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v6i2.2783

Abstract

Teknologi internet telah memunculkan media baru dengan interaktivitas dan koneksivitasyang sangat tinggi. Remaja usia 15-18 merupakan golongan digital native yang gemar menggunakanmedia baru. Penelitian yang mengunakan metode survei dengan analisis deskriptif kuantitatif ini,membahas perilaku dan motif penggunaan media baru oleh remaja sub-urban di Kota bandung.Tujuan dari penelitian ini adalah untuk melakukan pemetaan perilaku dan motif penggunaan mediabaru. Teknik sampling yag digunakan adalah teknik aksidental. Sementara itu jumlah sampelpada penelitian ini adalah 300 siswa SMA yang berasal dari empat SMA di Kabupaten Bandungyang merupakan daerah sub-urban Kota Bandung. Hasil dari penelitian ini menunjukkan bahwapenggunaan remaja sub-urban media baru berada dalam kategori heavy user. Sedangkan motif yangpaling menonjol adalah motif kognitif, dimana para remaja menjadikan media baru sebagai beragamsumber informasi.
PENGARUH IKLAN GOJEK VERSI ‘SOLV, LOGO BARU GOJEK’ DI INSTAGRAM TERHADAP BRAND IMAGE Amanda Belani; Alila Pramiyanti
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 8, No 1 (2022): April 2022 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v8i1.1194

Abstract

Abstrak Pada 22 Juli 2019, PT. Aplikasi Karya Anak Bangsa atau Gojek mempublikasikan iklan ‘Solv, Logo Baru Gojek’ melalui akun Instagram resminya (@gojekindonesia). Iklan ini berisi tentang perubahan logo serta tagline terbaru dari Gojek sekaligus pemaparan fitur-fitur lengkap yang terdapat di dalam aplikasi Gojek. Perubahan logo, tagline, serta penekanan makna melalui iklan ini sangat menarik, mengingat hal tersebut dapat memungkinkan citra dari Gojek sendiri turut berubah. Tujuan penelitian ini untuk menguji seberapa besar pengaruh dari iklan Gojek versi ‘Solv, Logo Baru Gojek’ di Instagram terhadap brand image. Penelitian ini menggunakan metode kuantitatif eksplanatif dan paradigma positivisme. Hasil penelitian ini menunjukkan bahwa pengaruh yang dihasilkan antara antara iklan Gojek versi ‘Solv, Logo Baru Gojek’ di Instagram terhadap brand image adalah 29%. Sedangkan nilai koefisien korelasi (R) atau nilai hubungan yang diperoleh adalah sebesar 0.539. Hal ini berarti hubungan antara variabel iklan ‘Solv, Logo Baru.Kata-kata kunci : Brand Image; gojek; iklan; Instagram; solv.  Abstract On July 22, 2019, PT. The Karya Anak Bangsa or Gojek application publishes the ad 'Solv, Gojek's New Logo' through its official Instagram account (@gojekindonesia). This ad contains changes to the logo and the latest tagline from Gojek as well as an explanation of the complete features contained in the Gojek application. The changes to the logo, tagline, and emphasis on meaning through this advertisement are very interesting, considering that this can allow the image of Gojek itself to change too. The purpose of this study is to test how much influence the Gojek version of the 'Solv, Gojek Baru Logo' advertisement on Instagram has on brand image. This research uses explanative quantitative method and positivism paradigm. The results of this study indicate that the effect of Gojek's version of 'Solv, Gojek's New Logo' advertisement on Instagram on brand image is 29%. While the value of the correlation coefficient (R) or the value of the relationship obtained is 0.539. This means the relationship between the advertising variables 'Solv, New Logo.  Keywords: Brand Image; go-jek; advertisement; Instagram; solve.  
Motif Remaja dalam Menggunakan Media Baru (Studi Pada Remaja di Daerah Sub-Urban Kota Bandung) Alila Pramiyanti; Idola Perdini Putri; Reni Nureni
Komuniti: Jurnal Komunikasi dan Teknologi Informasi Volume VI, No. 2, September 2014
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v6i2.2783

Abstract

Teknologi internet telah memunculkan media baru dengan interaktivitas dan koneksivitasyang sangat tinggi. Remaja usia 15-18 merupakan golongan digital native yang gemar menggunakanmedia baru. Penelitian yang mengunakan metode survei dengan analisis deskriptif kuantitatif ini,membahas perilaku dan motif penggunaan media baru oleh remaja sub-urban di Kota bandung.Tujuan dari penelitian ini adalah untuk melakukan pemetaan perilaku dan motif penggunaan mediabaru. Teknik sampling yag digunakan adalah teknik aksidental. Sementara itu jumlah sampelpada penelitian ini adalah 300 siswa SMA yang berasal dari empat SMA di Kabupaten Bandungyang merupakan daerah sub-urban Kota Bandung. Hasil dari penelitian ini menunjukkan bahwapenggunaan remaja sub-urban media baru berada dalam kategori heavy user. Sedangkan motif yangpaling menonjol adalah motif kognitif, dimana para remaja menjadikan media baru sebagai beragamsumber informasi.
PERILAKU REMAJA DALAM MENGGUNAKAN MEDIA BARU: PEMETAAN HABIT MEDIA BARU REMAJA DAERAH SUB URBAN KOTA BANDUNG (KABUPATEN BANDUNG) Reni Nureni; Alila Pramiyanti; Idola Perdini Putri
Jurnal Sosioteknologi Vol. 12 No. 30 (2013)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.12.30.1

Abstract

Dunia masa depan adalah dunia para digital natives. Budaya dan gaya hidup masa depan anak-anak Indonesia adalah budaya dan gaya hidup digital natives. Walaupun demikian, sampai saat ini tak ada satupun data komprehensif, dan masif, menyangkut kebiasaan bermedia anak-anak Indonesia. Data TNS yang disebut"•Digital Life"– sendiri, yang selama ini kerap dirujuk oleh para peneliti untuk melakukan kajian terkait dengan komunikasi massa maupun marketing communication di era digital, hanya memperlihatkan data pengakses Internet di berbagai negara secara general. Ketiadaan baseline data secara nasional menyangkut kebiasaan bermedia remaja Indonesia ini menyebabkan sulitnya pemerintah, maupun kelompok kepentingan lainnya dari dalam maupun luar negeri, guna merancang kebijakan, merumuskan regulasi, atau melaksanakan program yang tepat sasaran terkait dengan masa depan remaja Indonesia. Dengan adanya penegasan menyangkut jenis media, aktivitas bermedia, dan sasaran yang hendak dieksplorasi, penelitian ini mencoba memaparkan bagaimana akses media baru yang dilakukan oleh remaja Indonesia, bagaimana penggunaan media baru yang dilakukan oleh remaja Indonesia, dan bagaimana praktik media baru dalam kehidupan remaja sehari-hari di Indonesia. Penelitian ini dilakukan dengan metode survei menggunakan kuesioner yang disebarkan kepada responden di sekolah di Kabupaten Bandung yang dijadikan lokasi penelitian. Jumlah sampel mewakili populasi penduduk kabupaten Bandung untuk kategori usia remaja, dengan teknik pengambilan sampel simple random sampling yang jumlahnya ditentukan melalui rumus Yamane. Kata Kunci: digital natives, digital life, remaja, internet, media. The world in the future is the world of the digital natives. Culture and lifestyle of future Indonesian children are the culture and lifestyle of digital natives. However, to date, there is no single comprehensive and massive data concerning the habits of the children in Indonesia related to media. The TNS data called Digital Life itself, which has been frequently referred to by researchers in conducting studies related to mass communication and marketing communication in the digital age show only data on those accessing the Internet in various countries in general. The absence of a national baseline data concerning the habits of using media among Indonesian teenagers makes it difficult for the government, as well as other interest groups from within and outside the country, to design policies, formulate regulations, or implement targeted programs related to the future of Indonesian teenagers. With assertions regarding the type of media, the activity of media, and the targets to be explored, this study tries to explain new media accesses conducted by Indonesian teenagers, how new media used by Indonesian teenagers, and the new practices of using new media in the everyday life of the teens in Indonesia. This research was conducted using a survey method through the use of questionnaires distributed to respondents in schools in Kabupaten Bandung regency as the study sites. The number of samples is the representative of the population of Kabupaten Bandung Regency for teenage category, with a simple random sampling technique whose number is determined through the Yamane formula. Key Words: digital natives, digital life, teenagers, the internet, media
MAKNA SIMBOL EMOTIKON DALAM KOMUNITAS KASKUS Alila Pramiyanti; Maylanny Christin
Jurnal Sosioteknologi Vol. 13 No. 2 (2014)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2014.13.2.6

Abstract

Simbol atau lambang adalah suatu tanda untuk menunjuk sesuatu berdasarkan kesepakatan bersama. Penelitian ini membahas penggunaan simbol yang berupa emotikon untuk menjelaskan hal-hal yang tidak terwakili karena keterbatasan nada, suara, dan ekspresi yang belum terwakili. Penelitian ini menggunakan semiotika Pierce yang menganalisis emotikon yang ada pada komunitas Kaskus. Penelitian ini menunjukkan emotikon Kaskus memiliki makna untuk menekankan ekspresi, mempertegas emosi, bentuk apresiasi positif, reputasi, sindiran, metafora, serta stereotip. Selain itu, emotikon yang terdapat pada komunitas Kaskus sangat bervariatif dan menampilkan semangat anak muda yang diwakili atribut seperti warna mencolok serta gambar kreatif. Kata kunci: emotikon, Kaskus, komunitas, makna, simbol A symbol or an emblem is a sign to point at something based on mutual agreement. This study discusses the use of symbols such as emoticons to explain things that are not represented due to the limitations of tone, voice, and expressions. This study analyzes emoticons used in the Kaskus community by using Pierce's semiotics. This study suggests that Kaskus' emoticons have some meanings to emphasize expressions, reinforce emotions, indicate positive appreciations, reputation, satires, metaphors, and stereotypes. In addition, emoticons used in Kaskus community are highly varied and show the spirit of young people, represented by attributes such as bright colors and creative images. Keywords: emoticon, Kaskus, community, meaning, symbol
FAKTOR BUZZ MARKETING PADA NASI GORENG MAFIA MELALUI MEDIA SOSIAL TWITTER Aswin Darmawan; Alila Pramiyanti; Rah Utami Nugrahani
Jurnal Sosioteknologi Vol. 14 No. 1 (2015)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2015.14.1.8

Abstract

Saat ini kegiatan promosi melalui buzz marketing mulai berkembang dengan semakin meningkatnya pengguna internet khususnya social media di Indonesia. Buzz marketing merupakan teknik pemasaran dengan menyampaikan informasi kepada orang lain dan orang tersebut meneruskan kepada orang lain secara berantai. Buzz marketing merupakan suatu teknik pemasaran yang menjembatani terjadinya word of mouth marketing. Penelitian ini menggunakan metode yang berfokus pada pendekatan kualitatif yang dipaparkan dengan desain deskriptif. Penelitian ini dimaksudkan untuk menjelaskan buzz marketing Nasi Goreng Mafia melalui twitter. Data yang digunakan dalam penelitian ini berasal dari hasil wawancara langsung. Pembahasan penelitian difokuskan pada masalah yang sudah dirumuskan dan diidentifikasi melalui lima indikator penelitian dalam menciptakan dan mendorong terjadinya buzz marketing antara lain media, diferensiasi, penyebaran informasi, hasil, dan maintenance. Setelah dianalisis , didapat hasil bahwa Nasi Goreng Mafia menggunakan twitter sebagai media promosi meliputi kegiatan tweet dan re-tweet. Diferensiasi produk Nasi Goreng Mafia adalah menggunakan bumbu rempah dan mempunyai level pedas. Account @NasGorMafia tidak mempunyai waktu khusus untuk menyebarkan informasi melalui twitter. Hasil penggunaan buzz marketing cukup sesuai dengan target. Kegiatan maintenance buzz @NasGorMafia adalah menunjuk agency untuk mengelola kegiatan buzzering.Kata kunci: buzz marketing, media, diferensiasi, penyebaran informasi, nasi goreng mafiaToday promotional activities through Buzz Marketing has been developing along the increase of internet users, especially social media, in Indonesia. Buzz Marketing is a marketing technique to convey information to public who will subsequently share it to others, a way that enables the word of mouth marketing. This study used the main methodology that focused on qualitative approach presented in a descriptive method. The purpose of this study is to describe Nasi Goreng Mafia through Buzz Marketing via Twitter. The data in this study were obtained from interviews. The discussion of this study focuses on the issues formulated and identified through 5 research indicators in order to create Buzz Marketing, which are media, differentiation, information dissemination, result and maintenance. Based on the analysis, it was found that Nasi Goreng Mafia uses twitter as a promotional media, including "tweet" and "re-tweet" activities. The differentiation of Nasi Goreng Mafia's products is based on its spices and levels of spiciness. Although the @NasGorMafia account does not have any specific time to tweet the information on twitter, the result showed that buzz marketing has been effective for reaching its target. The buzz maintenance activity of @NasGorMafia is to appoint agents to manage the buzzering activity.Keywords: buzz marketing, media, differentiation, information dissemination, nasi goreng mafia, maintenance.
ENHANCING THE SAFETY OF FOREIGN WORKERS THROUGH LANGUAGE DEVELOPMENT AND THE COMPETENT USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTS) Iis Kurnia Nurhayati; Alila Pramiyanti; Yuliani Rachma Putri
Jurnal Sosioteknologi Vol. 16 No. 1 (2017)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2017.16.1.11

Abstract

The focus for this research was how the knowledge of a foreign language and the competence in the use of information and communication technologies (ICTs) contributed to the safety of Indonesians working abroad. The study was questionnaire-based research and semi-structured interviews with Indonesian workers working in the informal sectors, particularly as domestic workers in Singapore, Taiwan, Malaysia and Hongkong. The method led to rich correlational and qualitative data providing an in"depth understanding of how knowledge of a language and competence on information and communication technologies contributed to the safety of Indonesians in these countries. Thus, the results provided here have proved the usefulness of understanding different languages and also the benefit of being competent on the use of cellular phones as one of the examples of information and communication technology. This research provides a basis for suggesting areas where recruiting companies can intervene to ensure safety while working over-seas.
DIGITAL MEDIA USE OF GENERATION Z DURING COVID-19 PANDEMIC Fiona Suwana; Alila Pramiyanti; Ira Dwi Mayangsari; Reni Nuraeni; Yasinta Firdaus
Jurnal Sosioteknologi Vol. 19 No. 3 (2020)
Publisher : Fakultas Seni Rupa dan Desain ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/sostek.itbj.2020.19.3.2

Abstract

This study examines the depth (frequency), and width (different types) of digital media use about COVID-19 pandemic by Indonesian Gen Z. Participants come from several regions and consist of Gen Z who were born between 1995-2010. A survey towards 326 participants found that WhatsApp, Instagram, and YouTube are platforms that were used by Gen Z in their daily life. Meanwhile, this generation chose WhatsApp as the platform to share information on COVID-19 and other platforms like Instagram and Twitter to receive and post information, image, video, opinion, and personal experiences related to COVID-19. Finding also shows that in daily life, the participants can be categorised as heavy users because they spent more than four hours a day to use digital media. In contrast, they only spent less than an hour per day to find and share information about COVID-19. Therefore, this study argues that there are differences in media preference between daily life and toward COVID-19 pandemic information.
ANALISIS HUBUNGAN ANTARA FAKTOR SECURITY IN THE HANDLING OF PRIVATE DATA (SHPD) DAN TRUST DENGAN E-COMMERCE WEBSITELOYALTY (Studi Pada Zalora.co.id dan Bhinneka.com) Irsyad Asmarandhi; Alila Pramiyanti
Bina Ekonomi Vol. 18 No. 2 (2014)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.747 KB) | DOI: 10.26593/be.v18i2.1189.%p

Abstract

Abstract The increasing of netizen number has been making internet be a convince media on product selling. Indonesia has been proved to be a nation with the fastest growth in Asia-Pacific for online transaction. Besides, the amount of transaction value increases rapidly in every year. The purpose of this paper is to analyze the close relationship between Security in the Handling of Private Data (SHPD) and Trust by E-Commerce Website Loyalty. Methodology or research approach is a quantitative descriptive with primary data accumulation by means of online questionnaire. Based on 50 valid responses for Zalora and same number for Bhinneka who had made purchase is collected from survey, the analysis technique of this research is descriptive. In addition to did correlation analysis by t-test in Partial Least Square Path Modelling (PLS-PM) technology was employed to examine the research model and close relationship between all variables. The study of three research hypotheses revealed that the correlation between SHPD and Trust was positive and significant by 73,29%. The correlation between Trust and Loyalty was positive and significant by 52,03%. The correlation between SHPD and Loyalty was significant by 45,85% however the line was opposite. Based on values, it found out the another factor out of models which had a correlation with. Those another factor estimated as satisfaction, consumer emotional commitment, awareness, payment system, enquickness, logistics service, etc.
EXPLORING NETWORKED IDENTITIES OF INDONESIAN HIJABERS Alila Pramiyanti
Lingkar Studi Komunikasi (LISKI) Vol 5 No 1 (2019): FEBRUARI 2019
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/liski.v5i1.1816

Abstract

This paper examines the networked identities of the Indonesian hijabers (a term for hijab-wearing woman who is fashion conscious). This study was undertaking in-depth interviews and participant-observations towards twenty-six hijabers who are actively taken part as a committee in the hijab communities. The term networked identity has been developed to adjust how community represents identity in the internet era. Most of the communities consider the importance of dynamic interactions and communication in the construction of networked identities. They mostly use Instagram for external communication channel along with WhatsApp and Line for internal communication channel. These hijabers consciously believe on their identities should be representing the images of pious Muslimah (a term for Muslim woman). Additionally, they also represent and communicate their networked identities as active and modern Muslim women that generate new figures of Indonesian young Muslim women.
Co-Authors ADRIO KUSMAREZA ADIM Agus Aprianti Alghifari, Arvin Rifqi Amanda Belani Amanda, Fitri Anggian Lasmarito Pasaribu Anisa Diniati Ardelia, Dela Astri Wulandari Aswin Darmawan Atala Aminia Gunawan Caniago, Final Aulia Clara Novita Anggraini Dinan Abshari Ekantoro Fiona Suwana Hery Widijanto Idola Perdini Putri Iis Kurnia Nurhayati Ira Dwi Mayangsari Irsyad Asmarandhi Jiwandaru, Rachmani Arrum Kurniasari, Dina Rizky Maylanny Christin Mia Aulia, Mia Mirah Pertiwi, PgDip BA Nabil, Aisya Sucy Nabila Fikriyah, Saniyah Nadhif Arnellyka Putri Nadhif Arnellyka Putri Nofha Rina Nugrahani, Rah Utami Nurfauziyah, Jihan Puteri Natasya Brata Ramadhani, Delphi Reni Nuraeni, Reni Reni Nureni Reni Nureni Reni Nureni Salsabila Firdausia Saraswati, Putu Isma Weninggalih, Prawiro Yasinta Firdaus Yuliani Rachma Putri