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All Journal Jurnal Informasi Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Delia Noor Rizkita Kisworo
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Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
Pengaruh Brand Image dan Content Review Terhadap Purchase Decision Smartphone Xiaomi di Kota Surabaya Delia Noor Rizkita Kisworo; Hery Pudjoprastyono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 8 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i8.8109

Abstract

The growth of the smartphone industry encourages consumers to consider various factors before making a purchase decision. This study aims to analyze the influence of Brand Image and Content Review on Purchase Decision among Xiaomi smartphone users in Surabaya. The research employed a quantitative method with a survey approach by distributing questionnaires to 99 respondents who are consumers using Xiaomi smartphones. The data were analyzed using Partial Least Square (PLS) with the assistance of SmartPLS software to test validity, reliability, and hypotheses. The sampling technique applied was non-probability sampling with purposive sampling. The results indicate that Brand Image has a positive and significant effect on Purchase Decision. Similarly, Content Review also shows a positive and significant influence on Purchase Decision. These findings suggest that both Brand Image and Content Review contribute to influencing consumers' purchase decisions when buying Xiaomi smartphones.
Pendampingan Pembuatan Nomor Induk Berusaha (NIB) Melalui Online Single Submission (OSS) UMKM di Kelurahan Bendo Delia Noor Rizkita Kisworo; Junaidi Ariansyah; Faridhatul Ismah Budiningsih; Melinda Dwi Prameswari; Hidayah Nur Imansari Devianti; Natasya Intan Ayu Pradhita; Dewi Puspa Arum
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.264

Abstract

Legality in running a business is important for the MSMEs, one form of legality is the Business Identification Number (NIB). This Business Identification Number can be obtained by new and old businesses by registering on the OSS Republik Indonesia website. In carrying out this community service, UPNJT 2023 KKNT Group 23 helps Mbah Bendo Koi Farm MSME managing the legality of their business by managing the creation of a Business Identification Number (NIB). The goal is to increase public knowledge of the importance of business legality and NIB certificates for MSMEs
Co-Authors Arum, Dewi Puspa Faridhatul Ismah Budiningsih Hery Pudjoprastyono Hidayah Nur Imansari Devianti Junaidi Ariansyah Melinda Dwi Prameswari Natasya Intan Ayu Pradhita